PDA

View Full Version : Revolt of the Disney Shareholders


Major Billy
3rd March 2004, 02:00 PM
I just returned from the 2004 Disney Shareholder's Meeting (http://www.usatoday.com/money/media/2004-03-03-disney-shareholder-meeting_x.htm) in Philadelphia, where I voted my shares in support of Roy Disney (http://www.savedisney.com) and to retire Michael Eisner.

I have long supported the Walt Disney Company, having seen the classic movies as a child, visited Disney World its first year, and lately enjoyed the newest theme parks and revitalization of the animated feature. I see Disney not as just another corporate entity but part of America, part of our heritage. That is why in recent years I became a stockholder.

I admired what Michael Eisner and his team did for Disney 20 years ago. Along with Frank Wells, Jeffrey Katzenberg, (and later Steve Jobs) he made Disney into the top movie studio and entertainment giant of the nineties. The company's market value climbed from $2 billion to $75 billion. But then something changed.

It seems to have started after Frank Wells died. Jeffrey Katzenberg had worked hard and loyally to make Disney the success it was, and was widely expected to replace Wells as no. 2 at Disney. Rather than backing him, Eisner seems to have begun treating Katzenberg as a rival, isolating him. Katzenberg felt so disrespected by Eisner (who calls him "that little midget (http://news.bbc.co.uk/1/hi/business/the_economy/388942.stm)") that he resigned in 1994, although that broke his contract.

Mike Ovitz, recruited by Eisner to replace Wells, was forced out in less than a year. Eisner writes of Ovitz: “You played the angles too much, exaggerated the truth too far, manipulated me and others too much. I told you 98% of the problem was that I did not know when you were telling the truth.”

Disney’s market value has since dropped to $44 billion.

Roy Disney, growing concerned about the direction (and loss of morale) of the company, clashed with Eisner’s dictatorial style. Disney was ousted (http://www.usatoday.com/money/media/2003-12-01-disney-words_x.htm) from the board of directors. (Along with another Eisner critic Andrea Van de Kamp)

I was beginning to believe that the problem might not be Katzenberg, Ovitz, Disney, and Van de Kamp.

It was when Eisner ended the working relationship with Steve Jobs and Pixar (http://www.dailynews.com/Stories/0,1413,200~20950~1935722,00.html) that I finally lost faith in the way Michael Eisner runs this great company. According to Jobs, “The truth is there has been little creative collaboration with Disney for years.” During the past five years, Pixar contributed more than 50 percent of Disney’s studio profits.

http://www.savedisney.com/cartoons/images/GangdumpsMike_sm.gif

Kopji
3rd March 2004, 07:37 PM
Kopji's Psychic Advice(TM)
"Throw the formulas away"
"Be more like Hayao Miyazaki & Studio Ghibli"
"Be less like General Motors"
"Know who your customers are"
"Be more hungry for this market"

I can't think of the last time Disney was innovative and actually came out with an idea first. This is more than a board issue, it is a "who is working for us?" issue. I think Disney should start cleaning house and get some creative talent on board, if that's what they want to do (be creative).

Ove
4th March 2004, 10:53 PM
I think this is a exelent example off what happens when a "corporate minded" type tries to run an artistic compagny. You becomes so obsessed with economics, share returns, marketing, etc. that you loose the artistic nerve. Disney has very much tried to "play it safe" meaning making products that would appeal to as many people as possible.

If Disney had done the same thing back in the 30's we would never have seen "Snowwhite". Disney would have continued turning out 5min. shorts and probably merged with Warner in the 60's.

Eisner is 100% the wrong guy to run Disney and he will kill it if he continues.

Krazy Miller
5th March 2004, 12:06 AM
Disney should just concentrate mainly on their theme parks and movie business if you ask me. I went to "California Adventure" last year and that park was total crap.

AK-Dave
7th March 2004, 12:08 PM
Board of Directors: "The shareholders are revolting!"
Eisner: "Yes, yes they are."

davefoc
19th March 2004, 06:03 PM
Hi Major Billy,

I don't know nearly as much about this issue as you do but my view is somewhat similar.

I think Michael Eisener is one of the preeminent corporate leaders of my time. Without him the Disney corporation would have become little more than a me too amusement park company. The animation would have been farmed out if it would have continued at all. Certainly the movie business would have been closed down.

With him Disney enjoyed massive success in every field they competed in and built on that success with highly successful synergistic advertising campaigns.

But the time for Eisner to step aside or take a background role has come. It seems now he hangs on more for ego than for the benefit of the corporation. I like the idea of term limits for executives and I'd put up Eisner as an excellent example of why that is a good idea.

Major Billy
9th November 2005, 03:16 PM
A quick update: Eisner is out (http://corporate.disney.go.com/news/corporate/2005/2005_0313_iger_ceo.html), Roy Disney is back (http://www.webpronews.com/business/topbusiness/wpn-54-20050708RoyDisneyWearingMouseEarsAgain.html), and Steve Jobs & Pixar (http://stocks.usatoday.com/custom/usatoday-com/html-story.asp?guid=%7B64119560%2D685D%2D426C%2DB9B3%2D 4636A8091A4D%7D) may return soon.