Coca cola "Dasani" water is withdrawn from British market

[Tanja]

I am writing this in "Lastest Commentary issues" because the other Coca Cola water thread was here as well.

According to BBC news, the designer "Dasani" water has been withdrawn from the British market due to its high bromate content.

Here is a link to the story. (http://news.bbc.co.uk/1/hi/business/3550063.stm)

Now, I don't know anything about bromate, according to the article it is a by product of water purification process. The levels found were higher than permitted in Britain, but still under the limit of other European countries.

I am wondering if the fact it was withdrawn has also something to do with the bad press it received. Maybe it was considered to be bad influence on the sale of other Coca Cola products?

I personally do not care whether the water was spring water or pure water, but I would never buy it given a choice, because it was more expensive than other types of bottled water.

Any thoughts from other posters?

[AlienX]

Where i work was selling it but stopped and sent it back as people didn't buy it. The reason was you looked a bit of a "plonker" drinking it. The whole thing behind the water was image - if the image is your a fool who would buy stuff off Del Boys then it's destroyed it's image.. game over basically.

Purifying London Tap water and bottling it for sale.. err they get what they deserve and demonstrates a total lack of knowledge of their target customers.

AX

[Rolfe]

It's pretty funny, though, that this stuff, "as pure as water gets", turns out to have not only stuff deliberately added to it over and above the mains water content (calcium), but an unwanted contaminant which is not present in the mains water (bromate).

Some new definition of "pure" which we were previously unaware of? (If "pure" is what you want, why not just buy distilled water from the hardware shop?)

:dl:

Rolfe.

[Tanja]

It just shows that with a big marketing machine you can (almost) sell everything. To have them recall the product is I suppose a victory for common sense.

By the way, someone else also started a thread on this in the community forum, and most of the replies are similar.