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Exposer
3rd May 2004, 05:41 AM
http://www.goldensegroupinc.com/Graphics/wbr_desk_photo.jpg

Has anyone else seen this show? Former Reagan Secretary of State Alexander Haig is now the host of an infommercial called "World Business Review" -- which is disgused as an actual business news program.

It only takes a few minutes of watching this show to realize that the companies featured on "World Business Review" have paid money to appear on the show.

I have now watched this show several times, but I have yet to see any disclaimer stating that the news features are actually paid advertisements. In fact, they go far out of their way, even on their website, to make it seem like a "legit" operation.

http://www.worldbusinessreview.com/ (http://www.worldbusinessreview.com)

The show is rather pathetic, because Haig is so old and out of touch with the subject matter. He's barely able to read the pre-prepared questions (and answers I'm sure).

I also noticed that the producers of the show have Photoshopped an old picture of Haig from the Reagan days onto the set of the show.

http://www.worldbusinessreview.com/hosts/images/haig.jpghttp://www.worldbusinessreview.com/frames/left_frame_imgs/haig_ent.jpg

"World Business Review with Alexander Haig" is obviously trying to cash in on Haig's former (and now gone forever) prestige. I think shows like this should legally have to inform viewers that companies are paying them to be "stories" on their show.

And finally I noticed this at the top of the show's website:

http://www.worldbusinessreview.com/images/wbr_12_06_03.jpg

It gives the impression that "World Business Review" has won these awards, but if you click the link its actually the producers who have won the awards, for other work.

Ed
3rd May 2004, 05:44 AM
There is a lot of talk in the US about shows that blur the line between news/entertainment and commercials. Evidentially, some guests on a morning show here actually pay to appear. It is sorta fraudulent.

Exposer
3rd May 2004, 05:46 AM
Originally posted by Ed
There is a lot of talk in the US about shows that blur the line between news/entertainment and commercials. Evidentially, some guests on a morning show here actually pay to appear. It is sorta fraudulent.

Can you give an example of that?