"Evian Detox"

[jimtron]

Pardon me if someone has posted about this already.

WTF? (http://www.eviandetox.com)

As if bottled water was not woo-worthy enough, now they claim detoxification? What's next, Evian Meters? I haven't gotten too far into the site yet, but there's a naked woman making angels in the snow, and a few clicks later I actually heard "fountain of youth" spoken in one of the Flash movies.

[clarsct]

but there's a naked woman making angels in the snow,

Huh? You were saying?

[Ladewig]

Pardon me if someone has posted about this already.

WTF? (http://www.eviandetox.com)

As if bottled water was not woo-worthy enough, now they claim detoxification? What's next, Evian Meters? I haven't gotten too far into the site yet, but there's a naked woman making angels in the snow, and a few clicks later I actually heard "fountain of youth" spoken in one of the Flash movies.


Yes, I heard it too, but saying "fountain of youth" followed by "age is just a state of mind - recapture your youth" doesn't really count as advertising fraud under U.S. laws. It's hyperbole. Although I will agree that it is slightly misleading.

[Aepervius]

Huh? You were saying?
.

is it a bad sign, the idea of "snowangel" and "naked woman" both made me drool ?

[jimtron]

Yes, I heard it too, but saying "fountain of youth" followed by "age is just a state of mind - recapture your youth" doesn't really count as advertising fraud under U.S. laws. It's hyperbole. Although I will agree that it is slightly misleading.

I didn't mean to imply that the site was fraudulent; but I do find it unethical. I didn't see any outright bogus claims, but it seems clear that they are implying that Evian will do things that I highly doubt it will do.

It reminds me of cosmetics ads I've seen targeted at women where it is implied that the products have magical anti-aging and other special properties. I'm sure this can be done without breaking any trade laws.

[Euromutt]

If "age is just a state of mind," what use do I have for the product?

[Ladewig]

I didn't mean to imply that the site was fraudulent; but I do find it unethical. I didn't see any outright bogus claims, but it seems clear that they are implying that Evian will do things that I highly doubt it will do.


I'll agree.

[Polaris]

I prefer the Penn & Teller "Agua de Culo" Detox.