Mephisto
7th November 2006, 07:48 AM
The background of Diebold is really interesting, especially now that they're regretting getting into the voting machine business.
Rage against the machine
Diebold struggles to bounce back from the controversy surrounding its voting machines.
By Barney Gimbel, Fortune writer-reporter
Fortune Magazine) -- Here's a five-step plan guaranteed to make an obscure company absolutely notorious.
First get into a business you don't understand, selling to customers who barely understand it either. Then roll out your product without adequate testing. Don't hire enough skilled people. When people notice problems, deny, obfuscate and ignore. Finally, blame your critics when it all blows up in your face.
With missteps like those, it would be hard to succeed in the gumball business. But when your product is the hardware and software of democracy itself, that kind of performance gets you called not just incompetent but evil - an enemy of democracy. And that is what has happened to Diebold Inc. (Charts) of Canton, Ohio, since it got into the elections business in 2001.
The move seemed like a good idea at the time. The $3 billion public company, whose core products are ATMs, bank vaults and security systems, had just sold 186,000 voting machines to Brazil, where they delivered a quick and clean count in the 2000 elections.
Surely, Diebold reasoned, it could duplicate this success closer to home. "We thought if we got this right," says Thomas Swidarski, the company's CEO and president, "then we could do it across the globe."
But faster than you can say hanging chad, things went wrong. In early 2003, activists found a version of Diebold's secret software on the Internet. The code had so many security flaws that one group would later post a video of a chimpanzee changing votes.
http://money.cnn.com/magazines/fortune/fortune_archive/2006/11/13/8393084/index.htm?cnn=yes
Rage against the machine
Diebold struggles to bounce back from the controversy surrounding its voting machines.
By Barney Gimbel, Fortune writer-reporter
Fortune Magazine) -- Here's a five-step plan guaranteed to make an obscure company absolutely notorious.
First get into a business you don't understand, selling to customers who barely understand it either. Then roll out your product without adequate testing. Don't hire enough skilled people. When people notice problems, deny, obfuscate and ignore. Finally, blame your critics when it all blows up in your face.
With missteps like those, it would be hard to succeed in the gumball business. But when your product is the hardware and software of democracy itself, that kind of performance gets you called not just incompetent but evil - an enemy of democracy. And that is what has happened to Diebold Inc. (Charts) of Canton, Ohio, since it got into the elections business in 2001.
The move seemed like a good idea at the time. The $3 billion public company, whose core products are ATMs, bank vaults and security systems, had just sold 186,000 voting machines to Brazil, where they delivered a quick and clean count in the 2000 elections.
Surely, Diebold reasoned, it could duplicate this success closer to home. "We thought if we got this right," says Thomas Swidarski, the company's CEO and president, "then we could do it across the globe."
But faster than you can say hanging chad, things went wrong. In early 2003, activists found a version of Diebold's secret software on the Internet. The code had so many security flaws that one group would later post a video of a chimpanzee changing votes.
http://money.cnn.com/magazines/fortune/fortune_archive/2006/11/13/8393084/index.htm?cnn=yes