After the antiradiation facial spray, now a deodorant that works with your biorhythm!

[Niobe]

I couldn't find a site in English, but Rexona, a Unilever brand, has come out with a deodorant that springs into action when your biorythm most needs it!

In Danish (http://www.rexona.dk/webapp/index.php?loadFlash)
In Dutch (http://www.mijnbioritme.nl/)

There's a whole section in the site about how biorhythms "work" and how it affects your work and relationships in a very matter of fact tone.

It's a whole bunch of hokum about planning your day around your biorhythm and excusing yourself not to do things because your biorhythm isn't in the right phase and you're too emotional, and just give in and eat that box of bonbons. (This is literally what an ad said). So aside from the woo it's pretty insulting to the women that it's trying to target.

This is looking to be a huge marketing thing which is going to be annoying to say the least.

[BPSCG]

Antiradiation facial spray? What's so woo-ish about that? You can get a number of varieties of antiradiation sprays in the US. Here are some of the more popular ones (http://coppertone.com/products_cspray.aspx). Mrs. BPSCG is deathly afraid of radiation and uses them all the time whenever she thinks there's a high risk of being exposed to radiation.

Me, I like to live dangerously.

[Niobe]

Antiradiation facial spray? What's so woo-ish about that?

I'm sorry for being vague, I was referring to this item as covered in Swift (http://www.randi.org/jr/2007-05/050307.html#i5).

And it was electromagnetic waves:tinfoil not radiation.

[Pipirr]

That rings a bell - I've seen commercials for something that 'works in sync with your body".

Ah, here it is: (http://www.unilever.co.uk/ourbrands/personalcare/sure.asp)

Now Sure for Women is introducing a new-look range, featuring “biorhythm”. a completely new variant with body responsive technology and a fresh, enticing fragrance, biorhythm is formulated to work in sync with your body

I'd assumed it just released more scent the more you sweated. How wrong I was....

ETA: Rexona = Sure.
Same stuff, different markets.

[Niobe]

I'd assumed it just released more scent the more you sweated. How wrong I was....Well if you look word for word, that's all they're claiming (Probably also a legal strategy).
The whole biorhythm angle is wooish marketing fluff.

[LostAngeles]

That rings a bell - I've seen commercials for something that 'works in sync with your body".

Ah, here it is: (http://www.unilever.co.uk/ourbrands/personalcare/sure.asp)



I'd assumed it just released more scent the more you sweated. How wrong I was....

ETA: Rexona = Sure.
Same stuff, different markets.

I use Degree which the ads claim are body-heat-activated. My Women's Degree says at the bottom, "body responsive." Maybe that's what they mean? Am I naive for hoping so?

(as an aside, I don't know if Degree actually does work in the way it claims, but I do know that it's the first deoderant I've used that does not get sweated out of my pits on a really hot day.)

[Pipirr]

I use Degree which the ads claim are body-heat-activated. My Women's Degree says at the bottom, "body responsive." Maybe that's what they mean? Am I naive for hoping so?


As naive as me.... That's what I thought it meant.

Degree for women is the North American version of Sure and Rexona.

It looks like in North America, they market it on the basis of 'body responsive', but in Europe they bury the science (such as it is) with woo.

I'd rather buy something that works faster when you get hotter (or whatever the mechanism of action is) than something based on a discredited 1970's crazy theory about biorhythms. For some reason, it seems that the latter was picked for the European market.

[casebro]

Like the blonde who went to the drug store loking for anal deodorant? The shelfs are full of it, didn't you know? Sure, read the directions on stick deodorant- Rub under arms, as it wears, PUSH UP BOTTOM.

Maybe that is why they came out with the twist knob design?