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jhunter1163
3rd June 2007, 11:59 PM
Recently, there has been a spate of bickering between prominent Truthers regarding the direction of "the movement". Rick Siegel had 9/11 Mysteries pulled over copyright issues, Killtown and Dylan are at each other's throats, and Tom Foti, Nico Haupt et. al. never fail to provide amusement. (I'm sure there are others, but it's 3 am here and I'm a little foggy right now.)

While I think we can all agree that the general direction of the Truth movement is down, I believe we should strip away the facade and expose the bickering for what it is: a battle for resources.

There is only a limited amount of "Truth" evidence available in the world. Judy Wood and the CIT continue to try to produce more, but their evidence is of low quality and small quantity. So, the question is; who will control the resource?

I hereby propose the "Peak Truth" theory: As competition increases for the available "Truth" evidence, conflict will become more frequent and more heated.

The recent proliferation of videos shows the increase in competition. And, as predicted by the theory, the amount of conflict between the members of the Truth movement has increased linearly with the number of videos released.

I know I probably haven't articulated this very well, but feel free to run with it.

uk_dave
4th June 2007, 12:04 AM
'Peak Truth' is a myth!!

There is no shortage of lonely adolescent males in this world, tax protesters, anti-semitics, paranoid delusionals, fantasists and psychotics.

New fields of woo are currently in development and should be coming online shortly.

jhunter1163
4th June 2007, 12:09 AM
None of these new sources of woo are online yet. We clearly see an increase in conflict as the Truthers scramble to stake claims on the dwindling supplies of undebunked evidence. Peak Truth is happening now, all around you. You just have to open your eyes to see it!

To help you open your eyes, I have a book and DVD available on my site, www.peaktruth.org.

uk_dave
4th June 2007, 12:13 AM
But I have two books, a blu-ray DVD and several tastefully posed photographs of tax protesters which I can provide mail-order for a very reasonable cost of £100 ($200) excluding tax, but including shipping, but excluding the tax on the shipping, which show conclusively that tax protesters are ugly.

Order here at www.woo4eva.com

Zep
4th June 2007, 12:15 AM
I'm sold!

Where do I pay?

jhunter1163
4th June 2007, 12:19 AM
At the peaktruth.org store, I have a wide selection of t-shirts, tote bags, calendars, coffee mugs, caps, and pencils, all emblazoned with the Peak Truth logo and useful for proving to your friends that Peak Truth is a reality and you'd better lay in some Loose Change DVD's before the crisis comes.

Tax and shipping extra, of course.

qarnos
4th June 2007, 12:22 AM
I've heard about this truth field somewhere at the bottom of the ocean... apparently it is producing more truth today than it was 25 years ago! Is any of this true? Perhaps truth is a renewable resource?

:D

jhunter1163
4th June 2007, 12:26 AM
Offshore truth production peaked in 2003 and has been declining alarmingly ever since. At the current rate of consumption, the world's truth supplies will be exhausted by 2030. It's possible that new investigation will bring new sources of truth online (it's rumored that there's a large deposit on Alex Jones's property in Texas), but those sources are years away from becoming commercially viable.

qarnos
4th June 2007, 12:30 AM
Offshore truth production peaked in 2003 and has been declining alarmingly ever since. At the current rate of consumption, the world's truth supplies will be exhausted by 2030. It's possible that new investigation will bring new sources of truth online (it's rumored that there's a large deposit on Alex Jones's property in Texas), but those sources are years away from becoming commercially viable.

Well, I hope they hurry up. These truth prices are driving me nuts.

Hokulele
4th June 2007, 12:32 AM
Is it true that the truth prices are driven by the lack of refinery capacity rather than raw material? It seems as if new refineries come online every week.

Zep
4th June 2007, 12:34 AM
Waah! I wanna invest! I want some truth stocks!

jhunter1163
4th June 2007, 12:42 AM
@ Hokulele:

It's true that raw truth has to be processed before it can be used to make DVDs and crappy Internet video. That process takes time. People are trying all sorts of new processes to cut down the processing time. If a reliable method could be found, refined-truth prices would drop sharply in the short term. That doesn't solve the long-term problem though.

@ Qarnos:

Jones won't give permission to drill for truth on his ranch till the price hits $70 per DVD. He's a gouger, pure and simple, and I hope the feds bust him for it.

@ Zep:

Buy Consolidated Reporters/Affiliated Press (ticker symbol CRAP). That's an up-and-coming Truth stock.

Zep
4th June 2007, 01:07 AM
@ Zep:

Buy Consolidated Reporters/Affiliated Press (ticker symbol CRAP). That's an up-and-coming Truth stock.Right. Do I ask my broker for CRAP Truth shares? And is there a good time to be buying Truth? How about selling out?

SezMe
4th June 2007, 01:15 AM
All fun kidding aside, jhunter1163 may be on to something here. Economic theoretic concepts have proven to be useful in a wide variety of areas of interest. Why not the truther movement?

Here is jhunter1163's "Peak Truth" theory:
As competition increases for the available "Truth" evidence, conflict will become more frequent and more heated.

I propose an alternative theory:
As competition increases for the available "Truth" evidence truthers themselves, conflict will become more frequent and more heated.

The limited resource is not the truth but the believers in the truth. IOW, "truth" is a undefinable, malleable quantity not subject to economic analysis, but true believers are a finite, (loosely) quantifiable resource.

As is the case for competitive access to any finite resource, fights will break out. So, with this reformulation of hunter1163's theory, would any one care to comment?

8den
4th June 2007, 01:31 AM
Sorry guys, but as Malcolm Kirkman has proven, "the truth" is a renewable resource. It's kind of like some form of methane. Somone will always rematerialise shoveling the same [rule8] that we thought we'd put to bed months ago.

Shrinker
4th June 2007, 01:37 AM
All fun kidding aside, jhunter1163 may be on to something here. Economic theoretic concepts have proven to be useful in a wide variety of areas of interest. Why not the truther movement?

Here is jhunter1163's "Peak Truth" theory:


I propose an alternative theory:


The limited resource is not the truth but the believers in the truth. IOW, "truth" is a undefinable, malleable quantity not subject to economic analysis, but true believers are a finite, (loosely) quantifiable resource.

As is the case for competitive access to any finite resource, fights will break out. So, with this reformulation of hunter1163's theory, would any one care to comment?

I disagree, if you define 'Truth' as supposed anomalies in videos, testimony, reports etc, then you have a finite amount. And it does seem to be running out, or at least diminishing in quality (faces in the smoke, the floor plans etc).

Foolmewunz
4th June 2007, 01:43 AM
I have the goods on these guys, and I'm going to blow the lid to the very sky, .... soon! You guys aren't going to believe the evidence I'm going to get!

But, Twoofiness doesn't come cheap! In order to get that new Hummer finance my fact finding trip, I need to appeal to the loyal twoofer community for support.

Does anyone think it is a coincidence there is no tape of the interview that AJ did with DRG in which DRG clearly said "we need a new Curled Barber"? Coincidence, you say? I think not! And I suppose it's just a coincidence that DRG and AJ get together with DA every few weeks and go out in those fields south of San Antonio? What are they digging there? Why are there no videos? We need evidence!

To that end, I'm taking my TIC (Team of Investigating Citizens) down to Texas to get the details on this.

And you, for a limited time only, can participate in this adventure!

Why, fellow twoofers, did you feel left out when Merc and Lyte went to Washington for the Great Quote Mining Disaster of '06? Hell, Yes you did!

And were you shut out because you couldn't afford the jet fare to to go with Kevin The B on Where's Wallid '07 Tour, and sit around the pool hunt for the surviving pilots in Morocco? Well, of course you were!

Those twoof-mining shills aren't going to share their booty with you! They're in this for themselves.

So here's your chance, Twoofie and Goofie! This time, don't be shut out! For a limited time only, you can buy a sponsorship and participate in the untold wealth of the remaining Truth that is out there. But don't delay! We understand that there's a crackerjack team heading there right now from the west coast! Listen...... ! You can hear them coming, .... "clunkity clunk, clunkity clunk, clunkity clunk".....

Contribute now! Assure your place in Twoofer History.

(This message was brought to you by the TIC. I'm Foolmewunz and I approve of this message.)

[imaginary paypal link]click here to contribute [/imaginary paypal link]

NeoRicen
4th June 2007, 01:48 AM
I think this bickering is a result of the movement getting bigger, rather than smaller. The bigger it gets the more it fractures. This will ultimately damage the movement when it undergoes something akin to a supernova and collapses in on itself lingering around as a minor movement no one cares about.

uk_dave
4th June 2007, 01:54 AM
Watch the elite's patterns and we can make an educated guess and try and warn other truthers to get out while the gettin is good.
I say watch the dates. Major terror attacks post 9/11 usually happen when there is an "11" or "7" in the date.
I had a dream it would be in august.

I also drept the NWO blew my brains out
http://z10.invisionfree.com/Loose_Change_Forum/index.php?showtopic=10327
(Names omitted out of sympathy)

Now tell me there is a 'peak truth' :boggled:

gumboot
4th June 2007, 02:05 AM
Truth is not peaking at all. This is a common mistake. However, what is peaking is the easily recoverable forms of truth. This truth, although easy to refine into a sell-able form for low profit, and also more popular, is nonetheless highly inefficient and once refined does not last long before requiring replacement.

This form of truth is being consumed exponentially, and will indeed soon be exhausted.

However, truth is also found in enormous deposits all over the world in a less easily refined form. Indeed, these more complex truth deposits outnumber total basic truth deposits by several orders of magnitude.

Complex truth is incredibly expensive and difficult to refine, using a process known as research. There are a number of very large government run operations refining complex truth, including NIST and the FBI. In addition, a number of private operations are underway, including Popular Mechanics and Mark Roberts, however these individuals are limited in the total complex truth they can refine.

What is most startling, however, is an arising realisation that refined complex truth, unlike refined basic truth, lasts indefinitely. Thus, for example, although the first complex truth refined by NIST took several years before it was available on the international market, scientists now believe the very first volumes will last forever, and that future generations will still be seeing the benefits of the very first refined complex truths. Scientists point to the early experiments in refined complex truth developed by the ancient Greeks. Despite very crude refining processes, much of the complex truth produced by individuals during this earlier civilisation (such as Socrates) is still in use today.

Certainly, the days of cheap, readily available truth are over. However this may result in the human race universally embracing refined complex truth, ultimately leading to a superior society.

-Gumboot

Foolmewunz
4th June 2007, 02:11 AM
Truth is not peaking at all. This is a common mistake. However, what is peaking is the easily recoverable forms of truth. This truth, although easy to refine into a sell-able form for low profit, and also more popular, is nonetheless highly inefficient and once refined does not last long before requiring replacement.

This form of truth is being consumed exponentially, and will indeed soon be exhausted.

However, truth is also found in enormous deposits all over the world in a less easily refined form. Indeed, these more complex truth deposits outnumber total basic truth deposits by several orders of magnitude.

Complex truth is incredibly expensive and difficult to refine, using a process known as research. There are a number of very large government run operations refining complex truth, including NIST and the FBI. In addition, a number of private operations are underway, including Popular Mechanics and Mark Roberts, however these individuals are limited in the total complex truth they can refine.

What is most startling, however, is an arising realisation that refined complex truth, unlike refined basic truth, lasts indefinitely. Thus, for example, although the first complex truth refined by NIST took several years before it was available on the international market, scientists now believe the very first volumes will last forever, and that future generations will still be seeing the benefits of the very first refined complex truths. Scientists point to the early experiments in refined complex truth developed by the ancient Greeks. Despite very crude refining processes, much of the complex truth produced by individuals during this earlier civilisation (such as Socrates) is still in use today.

Certainly, the days of cheap, readily available truth are over. However this may result in the human race universally embracing refined complex truth, ultimately leading to a superior society.

-Gumboot

Lovely satirical rendering. So much superior to my own heavy-handed approach, I had to nominate it.

boloboffin
4th June 2007, 02:13 AM
But, but...

We've got a logo now.

http://i56.photobucket.com/albums/g171/boloboffin2/911/peak-truth.jpg

sleahead
4th June 2007, 02:30 AM
There is only a limited amount of "Truth" evidence available in the world. Judy Wood and the CIT continue to try to produce more, but their evidence is of low quality and small quantity. So, the question is; who will control the resource?

The resource will, of course, be controlled by "Big Truth". Ultimately, those with the financial muscle will win out. Witness the Alex Jones conglomerate buying a stake in the Loose Change field. Big Truth has the resources to offer incentives to small time prospectors, refine their raw material and a sell it through their well established distribution centre.

Alex Jones has announced a new contest to push the truth-- hoping to rally together all the talent and hard work exhibited daily in the 9/11 Truth movement.

With an overdriven surge of effort, we could see 9/11 Truth go from beyond the mainstream to over the tipping point-- to an unstoppable fate beyond.

<snip>

The contest officially begins May 8, 2007 and officially ends June 12, 2007-- the date when all entries must be received. Infowars staff will decide the winners of the contest-- but viewer feedback, submitted through You Tube comments and via e-mail, will be taken into consideration. The winner will be announced by June 15, 2007.

The contest winner will receive a $1000 cash prize and 20 copies of Alex Jones' Terror Storm on DVD to further pass on the truth or wake up friends and family.
http://www.jonesreport.com/pushthetruth/

Cuddles
4th June 2007, 02:45 AM
I think this bickering is a result of the movement getting bigger, rather than smaller. The bigger it gets the more it fractures. This will ultimately damage the movement when it undergoes something akin to a supernova and collapses in on itself lingering around as a minor movement no one cares about.

Of course, there is another theory which state that this has already happened.

jhunter1163
4th June 2007, 04:05 AM
All kidding aside, I tend more to SezMe's view. There is turnover among the Truthers, as some become disenchanted and others are exposed to the "truth" for the first time. I would venture to say that the net number of Truthers is constant, or close to it. The number of truthmongers, however, is increasing.

To stand out in the crowd (and get money) from this pool of people, the truthmongers have to resort to increasingly loony strategies. And, of course, they have to protect their interests in any way necessary.

jhunter1163
4th June 2007, 04:08 AM
Right. Do I ask my broker for CRAP Truth shares? And is there a good time to be buying Truth? How about selling out?

Any time is a good time to buy CRAP. It's a bull market for sure.

rwguinn
4th June 2007, 08:35 AM
None of these new sources of woo are online yet. We clearly see an increase in conflict as the Truthers scramble to stake claims on the dwindling supplies of undebunked evidence. Peak Truth is happening now, all around you. You just have to open your eyes to see it!

To help you open your eyes, I have a book and DVD available on my site, www.peaktruth.org. (http://www.peaktruth.org.)

Ypu have ignored the recycling effect, as is usual for a debunker.
debunked evidence may be recycled indefinitely, with only the shorter of a 3 day or 5000 post rest period required.
Such recycled bunk can be used to keep the OCD JREF'ers busy for days!

Myriad
4th June 2007, 09:05 AM
It might not be a peak, but there has clearly been at least a phase transition between a period of rapid growth of the audience, and a more recent period of more linear limited growth (approximately 2.3 per minute, after allowing for the changes in birth rate and population since Barnum's day).

That phase change is important, in a milieu that is basically a pyramid scheme for attention. "Pay attention to the theory at the top of the list, get ten other people to pay attention to me, and so forth, and when your name comes to the top you can publish your own theory and thousands will be paying attention to you." It's generally held that only the people at the top of the pyramid make money (or in this case, get attention, or both) because the exponential increase of participants necessary for all the participants to succeed cannot be sustained. That's not strictly true, however. The "pyramid" can become more like an evolutionary tree, with extinctions of some branches making room for expansion of others. People lower on the pyramid can succeed but unlike the top tiers they cannot do it easily. They must out-compete their lateral counterparts, and gamble that their recruits and their recruits' recruits will be similarly diligent and eventually come through for them at the expense of their competitors (and yet, not be so driven as to betray them by disassociating themselves from their mentors and putting their own theories on the market without having paid their dues first). It does tend to get vicious.

The above explains, for instance, everything about The PentaCon: its inspiration and purpose, its marketing, the drama between the people involved in its making, and the reaction of other truthers to it.

Respectfully,
Myriad

jaydeehess
4th June 2007, 09:25 AM
At the peaktruth.org store, I have a wide selection of t-shirts, tote bags, calendars, coffee mugs, caps, and pencils, all emblazoned with the Peak Truth logo and useful for proving to your friends that Peak Truth is a reality and you'd better lay in some Loose Change DVD's before the crisis comes.

Tax and shipping extra, of course.

What!!11 !
no pocket protectors!!11!!

jaydeehess
4th June 2007, 09:33 AM
edited
self determined stupid post

Gravy
4th June 2007, 09:49 AM
Peak truth? Hardly. Wait until the pipeline is completed from Stupidistan to the Smacco Sea.

T.A.M.
4th June 2007, 10:14 AM
It is only a matter of time before someone steps on the toes of Alex Jones, and he swallows them whole. David Ray Griffin will call upon his god(s) to smite any who challenge him. Fetzer will simply sit on challengers, Judy will zap them with her prototype of the SWB weapon. ACE will sing them to death, PDoh will follow them until he drives them insane.

Dylan and Jason will put all their challengers names into a rap song have it played until their competitors ears bleed.

TAM:)

chipmunk stew
4th June 2007, 10:33 AM
All this talk of "Peak Truth" is just a distraction from the real issue. While the common man is wallowing in fear and competition over the dwindling supply of Truth, the Ruling Elite are hiding a secret learned thousands of years ago from their alien hybrid ancestors: Free Truthiness. Great thinkers such as David Icke, Christophera, and the Time Cube guy have begun to uncover the mysteries surrounding this never-ending supply of Truthiness.

T.A.M.
4th June 2007, 10:37 AM
The Truthetta Stone!

TAM:)

jaydeehess
4th June 2007, 10:48 AM
Chipmunk Stew
Free Truthiness. Great thinkers such as David Icke, Christophera, and the Time Cube guy have begun to uncover the mysteries surrounding this never-ending supply of Truthiness.The Truthetta Stone!

TAM:)

Nah, that well of Troof sometimes referred to as a place where the sun don't shine

T.A.M.
4th June 2007, 10:52 AM
The truther sphincter!

TAM;)

Alareth
4th June 2007, 11:57 AM
I have a map that supposedly leads to long buried pirate Truth in the carribean. I just haven't been able to decipher all the clues.

JamesB
4th June 2007, 12:07 PM
I have a map that supposedly leads to long buried pirate Truth in the carribean. I just haven't been able to decipher all the clues.

Oooh, that is post number 911 by Alareth, that has got to be some sort of Illuminati sign.

Triterope
4th June 2007, 12:20 PM
I think the mechanics of the 9-11 Truth market are a simple matter of supply and demand.

First, let's talk about the demand side:

1. 9-11 Truth Is Essentially An Internet Product.

Like MySpace, Everquest, and bumfights.com, the nature of 9-11 Truth limits its potential customer base to people who have Internet access. 9-11 Truth has almost no presence outside the Internet. Attempts to market the product outside the Internet, or even attract Internet users to a brick-and-mortar location, have drawn little interest. The fifth-anniversary rally at the WTC site drew only a few hundred people, as did Richard Gage's recent seminars in Winnipeg, Canada. In short, non-Internet marketing is not cost-effective.

2. 9-11 Truth Customers Are Overwhelmingly Young, Male, and American.

This matter has not been studied at length, but a quick study of the interests, language patterns, and behaviors of participants in 9-11 Truth web forums will show that this is likely.

Furthermore, there are dozens of specialty 9-11 Truth organizations, ranging from "Architects and Engineers" to "Veterans" to "Scholars" to
Pilots." Revealingly, "Women for 9-11 Truth" does not exist.

Why is this relevant? Because this demographic has a very high rate of Internet usage. 9-11 Truth is an Internet product, and most of its potential customers are already Internet users. Thus, the industry cannot expect its customer base to grow just from new people gaining Internet access. Unless they making products specifically for non-Americans.

3. 9-11 Truth Has Been Aggressively Marketed To The Internet.

9-11 Truth has been virally marketed in every manner imaginable for years. Video hosting sites, such as YouTube and Google Video, are plastered with videos that are essentially advertisements for 9-11 Truth products. Countless blogs, journals, social networks, and ordinary web pages exist to promote 9-11 Truth. Current 9-11 Truth customers will promote the industry in whatever special-interest web forums they belong to.

Sellers of 9-11 Truth products urge their customers to manipulate voting systems to get high rankings for their ads, enabling more people to see them. Sellers take these rankings very seriously, and will even bully general interest websites if they feel they are not getting the rankings they deserve.

In other words, everyone on the Internet has had 9-11 Truth marketed to them by now, just like they've all been offered mortgages, Viagra and sex organ enlargement products. There are no new potential customers to market to.

4. 9-11 Was A High Profile Event.

To be sure, 9-11 Truth is not the only industry built around a quasi-political fringe theory. Markets like Tax Protesting have been around for decades, and will probably never die. Why? Because there will always be people who haven't been exposed to them. If you ran a poll, you would find large numbers of people unaware of the existence of theories that would absolve them of having to pay income taxes. The number of people who are aware of alternate theories about 9-11 would be practically 100 percent.

People selling tax-scam books can count on their market continuing to exist as new suckers discover their theories. 9-11 Truth marketers cannot.

For these four reasons, I postulate that the demand for 9-11 Truth products cannot grow.

Moving on to the supply side:

1. Market Leaders Have Already Been Established.

9-11 Truth is not a wide-open market; a number of people have already carved out big slices of the pie for themselves. There are several full-length 9-11 conspiracy films on the Internet, but Dylan Avery's Loose Change has the largest fan base by far, and has received the most attention by far. For whatever reason, the Loose Change brand has become the symbol of the product, like Kleenex is to tissues.

In the book department, David Ray Griffin has enough cache with the 9-11 Truth market to generate significant numbers of pre-orders (online, of course) for his recent book, Debunking 9/11 Debunking. It got as high as #600 in the Amazon best-seller rankings...

2. 9-11 Truth Products Have A Very Short Life Cycle.

...but fell into the 2000's within a few days, and has not regained its earlier position. This suggests that most purchasers of the book were people who were aware of it before its release. In other words...

3. Only True Believers Will Spend Money On 9-11 Truth Products

...the book has not attracted the interest of casual purchasers. Only those with the strongest belief in the cause buy 9-11 conspiracy products. Others might look into free promotional material on the Internet, or maybe check it out of the library. But spending actual money seems to be limited to the true believers.

4. There Is No New Material For 9-11 Truth Products To Cover

9-11 is a self-limiting subject. There is only the four plane crashes that day, and related evidence, all of which has been thoroughly examined. Other fringe-belief markets, such as UFOs, can persist for years because there will always be new sightings to talk about. 9-11 offers no new ground to cover.

5. New Competitors Have Not Been Deterred

Despite the lack of new information about 9-11, and the stagnant nature of the 9-11 Truth customer base, new competitors have been quick to enter the market. One such competitor is zerofilm.it, an Italian project that is attempting to raise 500,000 Euros to fund a film that answers tricky questions like "Why didn't the Pentagon launch its anti-aircraft missiles?", and "Why did building 7 collapse when no airplane hit it?", which have been long since addressed not only by debunkers, but by countless other 9-11 Truth films.

It is hard to imagine what these people think they're going to accomplish, outside of a "Springtime For Hitler" scenario. Anyone wishing to contribute to a film that purports to answer these questions can turn to Loose Change, which covers the same ground and is already completed.

Since new competitors aren't being deterred from entry, they must either (a) rehash the same material, as we have seen with zerofilm.it, or (b) be so outlandish as to lack credibility, even by the loose standards of the 9-11 Truth industry.

Taken together, these five factors suggest that, from the supply side alone, 9-11 Truth has no future as a viable industry.

So what is the future of the 9-11 Truth industry? Well, we've seen that demand can only shrink, and that supply is only going to grow. The future is going to be all about protecting market share. The splintering and infighting we've seen within 9-11 Truth is only going to get worse. This isn't about the facts of 9-11 anymore; it's about people's meal tickets.

The vitriol we've seen Truthers direct at each other for "discrediting the movement" is going to be nothing compared to what we'll see for "trying to cut in on my action."

Alareth
4th June 2007, 01:59 PM
Oooh, that is post number 911 by Alareth, that has got to be some sort of Illuminati sign.

Wheels within wheels ...

boloboffin
4th June 2007, 02:10 PM
I think the mechanics of the 9-11 Truth market are a simple matter of supply and demand.

First, let's talk about the demand side:

1. 9-11 Truth Is Essentially An Internet Product.

Like MySpace, Everquest, and bumfights.com, the nature of 9-11 Truth limits its potential customer base to people who have Internet access. 9-11 Truth has almost no presence outside the Internet. Attempts to market the product outside the Internet, or even attract Internet users to a brick-and-mortar location, have drawn little interest. The fifth-anniversary rally at the WTC site drew only a few hundred people, as did Richard Gage's recent seminars in Winnipeg, Canada. In short, non-Internet marketing is not cost-effective.

2. 9-11 Truth Customers Are Overwhelmingly Young, Male, and American.

This matter has not been studied at length, but a quick study of the interests, language patterns, and behaviors of participants in 9-11 Truth web forums will show that this is likely.

Furthermore, there are dozens of specialty 9-11 Truth organizations, ranging from "Architects and Engineers" to "Veterans" to "Scholars" to
Pilots." Revealingly, "Women for 9-11 Truth" does not exist.

Why is this relevant? Because this demographic has a very high rate of Internet usage. 9-11 Truth is an Internet product, and most of its potential customers are already Internet users. Thus, the industry cannot expect its customer base to grow just from new people gaining Internet access. Unless they making products specifically for non-Americans.

3. 9-11 Truth Has Been Aggressively Marketed To The Internet.

9-11 Truth has been virally marketed in every manner imaginable for years. Video hosting sites, such as YouTube and Google Video, are plastered with videos that are essentially advertisements for 9-11 Truth products. Countless blogs, journals, social networks, and ordinary web pages exist to promote 9-11 Truth. Current 9-11 Truth customers will promote the industry in whatever special-interest web forums they belong to.

Sellers of 9-11 Truth products urge their customers to manipulate voting systems to get high rankings for their ads, enabling more people to see them. Sellers take these rankings very seriously, and will even bully general interest websites if they feel they are not getting the rankings they deserve.

In other words, everyone on the Internet has had 9-11 Truth marketed to them by now, just like they've all been offered mortgages, Viagra and sex organ enlargement products. There are no new potential customers to market to.

4. 9-11 Was A High Profile Event.

To be sure, 9-11 Truth is not the only industry built around a quasi-political fringe theory. Markets like Tax Protesting have been around for decades, and will probably never die. Why? Because there will always be people who haven't been exposed to them. If you ran a poll, you would find large numbers of people unaware of the existence of theories that would absolve them of having to pay income taxes. The number of people who are aware of alternate theories about 9-11 would be practically 100 percent.

People selling tax-scam books can count on their market continuing to exist as new suckers discover their theories. 9-11 Truth marketers cannot.

For these four reasons, I postulate that the demand for 9-11 Truth products cannot grow.

Moving on to the supply side:

1. Market Leaders Have Already Been Established.

9-11 Truth is not a wide-open market; a number of people have already carved out big slices of the pie for themselves. There are several full-length 9-11 conspiracy films on the Internet, but Dylan Avery's Loose Change has the largest fan base by far, and has received the most attention by far. For whatever reason, the Loose Change brand has become the symbol of the product, like Kleenex is to tissues.

In the book department, David Ray Griffin has enough cache with the 9-11 Truth market to generate significant numbers of pre-orders (online, of course) for his recent book, Debunking 9/11 Debunking. It got as high as #600 in the Amazon best-seller rankings...

2. 9-11 Truth Products Have A Very Short Life Cycle.

...but fell into the 2000's within a few days, and has not regained its earlier position. This suggests that most purchasers of the book were people who were aware of it before its release. In other words...

3. Only True Believers Will Spend Money On 9-11 Truth Products

...the book has not attracted the interest of casual purchasers. Only those with the strongest belief in the cause buy 9-11 conspiracy products. Others might look into free promotional material on the Internet, or maybe check it out of the library. But spending actual money seems to be limited to the true believers.

4. There Is No New Material For 9-11 Truth Products To Cover

9-11 is a self-limiting subject. There is only the four plane crashes that day, and related evidence, all of which has been thoroughly examined. Other fringe-belief markets, such as UFOs, can persist for years because there will always be new sightings to talk about. 9-11 offers no new ground to cover.

5. New Competitors Have Not Been Deterred

Despite the lack of new information about 9-11, and the stagnant nature of the 9-11 Truth customer base, new competitors have been quick to enter the market. One such competitor is zerofilm.it, an Italian project that is attempting to raise 500,000 Euros to fund a film that answers tricky questions like "Why didn't the Pentagon launch its anti-aircraft missiles?", and "Why did building 7 collapse when no airplane hit it?", which have been long since addressed not only by debunkers, but by countless other 9-11 Truth films.

It is hard to imagine what these people think they're going to accomplish, outside of a "Springtime For Hitler" scenario. Anyone wishing to contribute to a film that purports to answer these questions can turn to Loose Change, which covers the same ground and is already completed.

Since new competitors aren't being deterred from entry, they must either (a) rehash the same material, as we have seen with zerofilm.it, or (b) be so outlandish as to lack credibility, even by the loose standards of the 9-11 Truth industry.

Taken together, these five factors suggest that, from the supply side alone, 9-11 Truth has no future as a viable industry.

So what is the future of the 9-11 Truth industry? Well, we've seen that demand can only shrink, and that supply is only going to grow. The future is going to be all about protecting market share. The splintering and infighting we've seen within 9-11 Truth is only going to get worse. This isn't about the facts of 9-11 anymore; it's about people's meal tickets.

The vitriol we've seen Truthers direct at each other for "discrediting the movement" is going to be nothing compared to what we'll see for "trying to cut in on my action."

Cui bono, indeed.

jaydeehess
4th June 2007, 03:39 PM
The truther sphincter!

TAM;)


Yes, that's the location I was thinking of, or at least the doorway to it.

I had an idea for a cable access show called. "The Well Known Dark Place" in which I would be wearing a wide brimed hat and lit only from above by one light with darkness all about that circle of light. My face would be in shadow.

"Welcome to the well known dark place. There are people who move in and out of here and we report on a few of them. This week Dick Cheney was again gracing the dark place with his presence and speaking about the connection between Iraq and the attacks of 9/11/01"

"Taking up seemingly permanent resisdence here is the internet website creator Killtown who continues to create theories about the attacks of 9/11/01 in this dark place and take them out for all to see in the light of day."


I believe you get the drift.

Thunder
4th June 2007, 07:51 PM
You guys are a freaking funny bunch. :D

JFM
4th June 2007, 07:54 PM
So. Sould I buy or sell?

Answer me that, debunkers.

Orphia Nay
4th June 2007, 08:50 PM
All this talk of "Peak Truth" is just a distraction from the real issue. While the common man is wallowing in fear and competition over the dwindling supply of Truth, the Ruling Elite are hiding a secret learned thousands of years ago from their alien hybrid ancestors: Free Truthiness. Great thinkers such as David Icke, Christophera, and the Time Cube guy have begun to uncover the mysteries surrounding this never-ending supply of Truthiness.

That's akin to the efforts of Ray Ubinger in creating a Perpetual Truth Machine.

He may be beaten to the win by Killtown or James Fetzer & Judy Wood, though, and I've heard PDoherty and a few others are working on one.

Zep
4th June 2007, 08:52 PM
I've been over at the Twoofers sites watching my newly acquired CRAP shares. I was expecting them to increase in value (and obviously I was going to sell out on a truth-peaking market!)

But alas! :( It seems the value of Truth as a commodity on the market is in decline. They have dropped to below their opening value now - no-one is valuing Truth highly there.

Perhaps it will pick up if there is some more investment in Truth... Corporate and other institutional investors, government bonds, etc. The futures for Truth need to be more inviting, encouraging for the mom-and-pop players as well. Or maybe I invested in the wrong Truth market.

The word is that the National Investment in Serious Truth market is a lot stronger, even though it is quieter that the Twoofer market in Truth. Think I might just wander over there now...

Hokulele
4th June 2007, 08:54 PM
I've been over at the Twoofers sites watching my newly acquired CRAP shares. I was expecting them to increase in value (and obviously I was going to sell out on a truth-peaking market!)

But alas! :( It seems the value of Truth as a commodity on the market is in decline. They have dropped to below their opening value now - no-one is valuing Truth highly there.

Perhaps it will pick up if there is some more investment in Truth... Corporate and other institutional investors, government bonds, etc. The futures for Truth need to be more inviting, encouraging for the mom-and-pop players as well. Or maybe I invested in the wrong Truth market.

The word is that the National Investment in Serious Truth market is a lot stronger, even though it is quieter that the Twoofer market in Truth. Think I might just wander over there now...


Truth shares are seasonal. I predict a split by mid-September. ;)

JFM
4th June 2007, 08:59 PM
...It seems the value of Truth as a commodity on the market is in decline. They have dropped to below their opening value now - no-one is valuing Truth highly there.

Perhaps it will pick up if there is some more investment in Truth... Corporate and other institutional investors, government bonds, etc. The futures for Truth need to be more inviting, encouraging for the mom-and-pop players as well. Or maybe I invested in the wrong Truth market...



Then now is the time. If we, as a group, invest in truth now. The marrket, given our insider knowledge, will shirley rise. On the back of the outsiders for shirley, but...

JFM
4th June 2007, 09:02 PM
WTF is it with that hole in the Pentagon?

That has to be too small!

gumboot
4th June 2007, 09:39 PM
I've come across a startling revelation...

William Shakespeare actually predicted the Truth market boom and bust:

To-morrow, and to-morrow, and to-morrow,
Creeps in this petty pace from day to day,
To the last syllable of recorded time;
And all our yesterdays have lighted fools
The way to dusty death. Out, out, brief candle!
Life's but a walking shadow; a poor player,
That struts and frets his hour upon the stage,
And then is heard no more: it is a tale
Told by an idiot, full of sound and fury,
Signifying nothing.

-Macbeth; 5.V

Zep
4th June 2007, 10:07 PM
Yeah, but then he did buy in when shares were just twopence and sold out at sixpence-ha'penny!

Unfit4Command
4th June 2007, 10:08 PM
The "Truth Movement" is a bubble. It can only grow so much before exploding, and fragmenting. It seems like over the last year the "Truth Movement" leaders have disagreed more and more, and gotten into more and more feuds. I guess you can expect that when you have holocaust deniers and no-planers in the mix.

Foolmewunz
5th June 2007, 12:52 AM
I think we should discreetly buy up as many shares as possible between now and August. When Dylan gets ready for the big launch of LCFC and the coinciding next anniversary of 9/11, there will be a huge shortage of truth out there and he'll have to spend all the admission money and DVD sales revenue to buy into CRAP shares, which we'll control the market on, Bwahahaha!

Then, when he's bought up 30,000 shares, we dump the shares we bought at a tenth of the price in June! Dylan, I see a repo man in your future!

jhunter1163
5th June 2007, 01:00 AM
CRAP shares will probably peak in early September, coinciding with the release of LC:FC. You can buy and hold now, to sell around then, or sell them short after 9/11/07.

Would that all investment strategies were so obvious. I'd be a gazillionaire.

DGM
5th June 2007, 05:51 AM
I think we should discreetly buy up as many shares as possible between now and August. When Dylan gets ready for the big launch of LCFC and the coinciding next anniversary of 9/11, there will be a huge shortage of truth out there and he'll have to spend all the admission money and DVD sales revenue to buy into CRAP shares, which we'll control the market on, Bwahahaha!

Then, when he's bought up 30,000 shares, we dump the shares we bought at a tenth of the price in June! Dylan, I see a repo man in your future!
Let's try not to get stuck with the "put" options again. OK

Foolmewunz
5th June 2007, 05:58 AM
Let's try not to get stuck with the "put" options again. OK

Ix-nay on the ort-shay elling-say!

Didn't you get Directive EX-56527.sub7? Report to base.

Overman
5th June 2007, 10:43 AM
Taken together, these five factors suggest that, from the supply side alone, 9-11 Truth has no future as a viable industry.

So what is the future of the 9-11 Truth industry? Well, we've seen that demand can only shrink, and that supply is only going to grow. The future is going to be all about protecting market share. The splintering and infighting we've seen within 9-11 Truth is only going to get worse. This isn't about the facts of 9-11 anymore; it's about people's meal tickets.

The vitriol we've seen Truthers direct at each other for "discrediting the movement" is going to be nothing compared to what we'll see for "trying to cut in on my action."

Ah, sounds good, but while 'troofs' about 9/11 will be limited, the amount of gullibility AND stupidity will never dimish.

Everyone is a novice before they are an expert.

And the demographic will never go away, as little boys continueally become teenagers. If someone who is not informed, just came of age, and curiously searches the net, which do they find first? Troof or Truth? Which side is a sexier pick?

I am 26 and skeptical, and doubted Oswald until I only recently (since joining forum, getting on 2 years) had been pointed to better resources.

Unfortuneatly People will forever doubt 9/11.

Triterope
5th June 2007, 11:35 AM
And the demographic will never go away, as little boys continueally become teenagers.

True, but at the same time teenagers are continually turning into adults who have to get jobs and move out of their parents' basement. The Loose Change "Yoof For Twoof" forum is probably a good marketing idea for them, but I don't see a net gain out of young kids turning Twoofer-aged. And even if there were, it won't be too many years before the Twoofer demographic won't care about 9-11 because they will be too young to remember it.

Overman
5th June 2007, 11:38 AM
It isnt about remembering the event, it is more about playing a real life game of Clue.

Skeptic Guy
5th June 2007, 11:47 AM
My concern is with the push to bio-troof. More and more farmers are converting their crops to corn in order to produce more of this "troof" thus limiting the supplies available for the production of other types of BS. Therefore, the cost of BS will increase while that of "troof" will decrease. It concerns me...very...

Foolmewunz
5th June 2007, 04:04 PM
True, but at the same time teenagers are continually turning into adults who have to get jobs and move out of their parents' basement. The Loose Change "Yoof For Twoof" forum is probably a good marketing idea for them, but I don't see a net gain out of young kids turning Twoofer-aged. And even if there were, it won't be too many years before the Twoofer demographic won't care about 9-11 because they will be too young to remember it.

This is why the YouTube generation needs to be watched over! I read a whole thread there (yeah, I had to bleach my eyeballs after) and there were a number of comments from "peeps" who remembered mommy not letting them look at the events that day and wondering what it was all about at the time!!!! 2001 is becoming "history", and history bores some but enflames others who are ignorant of it and only learn the UL versions.

I mean, how old would you have been for mommy to censor your viewing that day? 5? 6? 7? 8? That means these are 12 to 15 year olds speaking up on Troof!

PS: I will literally weep when Jay Leno does a Jaywalking at the mall and asks (and gets dumb answers) "What happened on 9/11/2001?"

Hokulele
5th June 2007, 04:08 PM
My concern is with the push to bio-troof. More and more farmers are converting their crops to corn in order to produce more of this "troof" thus limiting the supplies available for the production of other types of BS. Therefore, the cost of BS will increase while that of "troof" will decrease. It concerns me...very...


The corn itself is not directly used in the production of bio-troof. Bio-troof is a by-product of the beef industry that it using the corn.

Foolmewunz
5th June 2007, 04:25 PM
The corn itself is not directly used in the production of bio-troof. Bio-troof is a by-product of the beef industry that it using the corn.

Bio-Troof is okay, but it needs to be controlled. We need a sub-committee at the Department of Troof to put stringent regulations in place. There is already a movement afoot (see posts about activities in Texas at the mysterious ranch of Alex Jones) for genetically modified bio troof.

Why are there no minutes of those meetings? Why hasn't Bush investigated and answered our enquiries (written on a dirty cocktail napkin and posted on the student lounge bulletin board in the Lawrence, KS H.S. lunchroom)?

jhunter1163
5th June 2007, 05:22 PM
No one has yet come up with a process for manufacturing Twoof. Some have tried (Lauro Chavez comes to mind) but artificial Twoof is grossly inferior to the real thing.

DGM
5th June 2007, 05:50 PM
This is why the YouTube generation needs to be watched over! I read a whole thread there (yeah, I had to bleach my eyeballs after) and there were a number of comments from "peeps" who remembered mommy not letting them look at the events that day and wondering what it was all about at the time!!!! 2001 is becoming "history", and history bores some but enflames others who are ignorant of it and only learn the UL versions.

I mean, how old would you have been for mommy to censor your viewing that day? 5? 6? 7? 8? That means these are 12 to 15 year olds speaking up on Troof!

PS: I will literally weep when Jay Leno does a Jaywalking at the mall and asks (and gets dumb answers) "What happened on 9/11/2001?"
I've also found this to be true. It's almost like the kids are thinking that if mom and dad didn't tell me about it then something could be wrong.
My son is 9 now and he has a better understanding about the events of 9/11 the any truther (he tells me they're nuts). I think too many parents were afraid or unsure of how to explain it or worried about upsetting them. Personally I told mine exactly what happened (no graphic detail) and he seemed to except it well and is well adjusted today.:D