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Normal Dude
20th September 2007, 03:27 AM
... or not.

Watching some late-night Deuce Bigalow: Male Gigolo on the telly and in between Girls Gone Wild commericals came across a lovely infomercial for a product called ZeroSmoke. As soon as I heard the word "magnet therapy" my skeptic radar tingled and I googled it.

http://www.zerosmoke.org/

I mean, they got a docterish-looking dude on the front page, they GOTTA be legit! Look, he's even got a stethoscope! ;)

Anyways, a quick web search only netted to three skeptical links:
Skepticsantuary:
http://skepticsanctuary.com/viewentry.php?id=5
And our Dr. Buzzo:
http://depletedcranium.com/?p=102
And someone who used it: (Apparently it is painful as well and their business practices leave something to be desired)
http://www.byedr.com/Alternative-Medicine/163-Alternative-Medicine-4.html
I think there *might* be a csicop piece on it as well, but could not find it.

Anyways... Here's how it (supposedly) works:

It uses "auricular therapy", which I gather is related to acupuncture, by using two magnets attached to your earlobe.
Basically, you take two small magnets, place them on each side of your ear, and after a week or so you begin to lose the urge to smoke.

Why?


<snip>... because the magnets have already induced the production of endorphins that remove the craving to smoke.

Some claims made include an 80% success rate, registered as Class 1 with the FDA (whoop-de-do), and of course the fact that no needles are involved.

In the disclaimer it says pregnant people should not use it. Does anyone know why? That has me stumped.

I, for one, would like to some clinical trials supporting that 80% success rate.

Anyways, I really just wanted to ask about the pregancy disclaimer above. Why should pregnant women avoid small magnets (Apart from the usual choking and bowel obstruction hazards with strong magnets)?

casebro
20th September 2007, 09:27 AM
Who needs drugs anymore? If small magnets raise endorphins, I'll drink to that!

Ohh, it's a big CT! Big Pharma and Big Liquor don't want you to know that all you need is a couple little magnets to put "them" out of business.

Ahh, "The Smoking Cure "THEY" don't want you to know about"!

IMST
20th September 2007, 09:51 AM
Most real medicine recomends that pregnant women consult a physician or avoid using it. When this product uses the same wording, it sounds familiar to people looking for actual medicine and seems more legitimate. I bet you'd find warnings to pregnant women on some homeopathic products too.

Goshawk
20th September 2007, 11:00 AM
Why should pregnant women avoid small magnets (Apart from the usual choking and bowel obstruction hazards with strong magnets)?


My guess would be that it's not a "magnet" thing so much as it's a disclaimer thing. If a pregnant woman smokes, that endangers her fetus. So if she decides to stop smoking while pregnant, that would be a Good Thing. However, research indicates that nicotine patches are contraindicated for pregnant women, being teratogenic in lab animals.

So she has to find another method. However, if the Stop Smoking Method she chooses is completely useless--such as magnet therapy--and she does not succeed in stopping smoking before her baby is born, then there are potential legal issues. "I needed to stop smoking for my baby's health, and I couldn't use patches, so I tried your product, and it totally didn't work, and now I have a low birth-weight baby, and it's all ZeroSmoke's fault!"

Hence ZeroSmoke would rather not have pregnant women relying on them to quit smoking.

Normal Dude
21st September 2007, 02:36 AM
Thanks.

genesplicer
5th November 2007, 11:59 AM
I just saw the ad. Looks like every other bit of woo out there... The price for just the one pair of magnets is $0.00, plus $6.96 shipping and handling. If you want the deluxe kit, it's $39.95. That gets you three pairs of magnets and a bottle of Detox pills...

United Nuclear sells packages of 25 magnets that look about the same for $7.00...