IBM giving Tux the boot

[arcticpenguin]

http://www.usatoday.com/tech/techinvestor/techcorporatenews/2003-09-04-tux-to-linux_x.htm

Tux has been the Linux mascot for years, but IBM's about to change that in a new ad campaign.
Boo hiss boo!

A company with as much marketing experience as IBM should realize the raw sex appeal of penguins.

[Thumbo]

Originally posted by arcticpenguin
http://www.usatoday.com/tech/techinvestor/techcorporatenews/2003-09-04-tux-to-linux_x.htm


Boo hiss boo!

A company with as much marketing experience as IBM should realize the raw sex appeal of penguins.
Fear not - IBM doesn't get to say what mascot Linux uses.

[Jim_MDP]

I can't believe you didn't link to the video of the new ad...


ibm.com/open


But I like Hexley...

[Wudang]

Originally posted by arcticpenguin

A company with as much marketing experience as IBM should realize the raw sex appeal of penguins.

There's an old joke that if IBM ran the advertising for KFC their new motto would be "For sale: hot dead birds".

[jimlintott]

Penguins don't look good in blue.

[Skeptical Greg]

It doesn't appear that IBM's goal is to oust the Penguin..

IBM Makes Play for Linux Lead in New Ad Campaign (http://asia.reuters.com/newsArticle.jhtml?type=technologyNews&storyID=3384091)

IBM was behind a "Peace, Love and Linux" guerrilla marketing campaign in which a Linux penguin logo was spray-painted over city sidewalks in San Francisco, New York and Chicago in 2001.

I am surprised they were involved in grafitti though..:eek:

[arcticpenguin]

Originally posted by jimlintott
Penguins don't look good in blue.
Oamaru Blue Penguin Colony (http://www.penguins.co.nz/)


The place to see blue penguins in New Zealand

[Jim_MDP]

Did no one want to comment on the commercial, or couldn't you folks in this room figure out the URL?

Here, I'll make it easy...

http://ibm.com/open