I think it's a combination of 3 factors:
1) not so smart people can feel that they are smarter than everyone else because they "know the truth" it's a similar mentality of almost any CT'er out there, who feels a bit socially awkward and/or lonely and unimportant, this makes them feel important and smart!
2) Aliens are mysterious and pretty cool with their fancy ships, cool uniforms and advanced technological know how! I mean, seriously, how cool are aliens?
3) some people don't seem to be able to separate the two concepts of "knowledge" and "intelligence". Ancient man was just as smart as we are know, he just didn't have as much knowledge. Some people seem to think that ancient man wasn't smart enough to devise clever ways of getting around problems because he was dumb ...or something like that. this is patently false.
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