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#1 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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Weird little tips
So I've noticed many scam come-ons that follow a fairly new pattern: using the phrase "weird little" or something similar.
For example, "The weird little tip that can give you flat abs". Or even something like, "The surprising food that will make you a superstud." The idea, I think, is to make it sound like "we're not sure why this works, and it's a surprise even to us that it does, but it does!" I assume this somehow makes the come-on sound more credible. (I suspect many of these things are only selling clicks to other advertisers anyway.) Anyone else noticed this? Any ideas on what exactly the psychology is that makes something like that more enticing? I think it's based on the same idea as having a supposed "skeptic" give positive testimony. It's as if they have no interest in the claim working, but it does anyway. Wow--if they can convince someone like that, then it *must* be true? I think this goes all the way back to a confidence man working in the street having a confederate who, it is claimed, he has never met before trying the product and giving a positive testimony. |
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"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#2 |
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Illuminator
Join Date: Jan 2009
Location: Dallas, Texas
Posts: 3,608
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"Check out this neat trick a housewife discovered for whitening teeth!" I've noticed these type of ads too. I guess they work.
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"Fixin' crap that ain't broke." |
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#3 |
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Banned
Join Date: Apr 2009
Location: Newbury, Berkshire
Posts: 10,242
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Most recently seen on a google ad pretending that a stay at home mum had discovered a revolutionary tooth whitening method, that "the product confounded experts" presumably dentists
Turns out what she did was use the two leading products in the range at the same time, so there you have it a new method that consists of buying both the brand leaders and spending twice as much money personally I find Tippex more than adequate <<British
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#4 |
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Critical Thinker
Join Date: Jun 2012
Posts: 269
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The whole "I'm just a regular mom with three kids who discovered the one simple trick that they don't want you to know!" online ad schtick.
Appeals to the layman, I guess. Those who don't want to know how it works, only if it works, and as instantly as possible. "Get ripped in 2 weeks with this one simple rule!", etc. etc. |
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#5 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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I get that it's part of a long and old tradition of this sort of thing, but I'm amazed how this sort of wording has become such a widespread fashion just lately. It's sort of like the copycat "reality" TV shows, I guess. There's a formula that sells, so everyone copies that formula.
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"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#6 |
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Begging for Scraps
Join Date: Aug 2004
Location: 20 minutes in the future
Posts: 1,640
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I think it's part of the anti-intellectual schtick that seems to go hand in hand with low grade woo. By saying "A housewife\kindergarden teacher" discovered it they're also saying that "those scientist chaps didn't have a hand in this"
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“Ignorance more frequently begets confidence than does knowledge: it is those who know little, and not those who know much, who so positively assert that this or that problem will never be solved by science.” - Charles Darwin ...like so many contemporary philosophers he especially enjoyed giving helpful advice to people who were happier than he was. - Tom Lehrer |
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#7 |
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Thinker
Join Date: Jan 2012
Posts: 152
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Ancient Chinese secret huh?
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#8 |
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Student
Join Date: Dec 2008
Posts: 38
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I've been seen a lot of those lately - google ads seems to often have them. The unusually placed adjectives look to me to just just be bad translation from whatever language the originator speaks - for example, I just saw "scary signs of depression".
Now, depression is unpleasant and debilitating and problematic but is anyone really scared of it like they might be of, say cancer or liver failure? I don't think so. Of course I decided not to click the ad to investigate further! |
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#9 |
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Illuminator
Join Date: Jul 2008
Location: Harrisburg, Pennsylvania
Posts: 3,883
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Well, of course it has to be weird. If it were to be expected, somebody would have thought of it by now.
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#10 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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__________________
"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#11 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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Yep. But that of course is only the conceit in fashion right now.
Other times it's been to pretend to be scientific. My favorite example of this has been bogus unsubstantiated claims about the effects of vitamins and supplements hidden behind the weasel word "supports". (As in, "supports concentration, memory, immune response," etc.) Speaking of pretending to be scientific, my favorite ads that depended on the idea that no one ever went broke underestimating the intelligence of the American public were some old "Spanish Fly" ads in the back of magazines back in the '60s and '70s. They included the words "Placebo!" and "Spurious Cure!" confident that their clientele would think those were good things to say about their product. |
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"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#12 |
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Philosopher
Join Date: Sep 2003
Location: St. Louis, Mo.
Posts: 9,525
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Every time I open my Yahoo mail account I get the "One weird trick" ads. Usually, "Cambridge scientists have discovered...."
How to sleep uninterrupted, how to better your love life, increase testosterone, etc, etc. they usually show either a fairly attractive girl or a rather self-satisfied looking older man along the lines of "smilin' Bob" from the Enzyte ads. |
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#13 |
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RSL Acolyte
Join Date: Jul 2007
Posts: 2,749
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I have seen these too. I agree it is probably supposed to sound like "Wow we can't believe this either but it really works!" Uh huh.
The ones I find irritating that I have been seeing a lot lately are the ones that say, "She has found out the secret to looking younger. Plastic surgeons hate her!" Or "She has found the secret to whiter teeth! Dentists hate her!" Arrgh. Seriously, do people fall for that? |
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www.stopsylvia.com |
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#14 |
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Muse
Join Date: May 2009
Location: Lansing, MI
Posts: 830
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My favorite, I saw today:
"Language Professors are DOOMED! Use this weird secret trick to learn a language in 10 days!" Weird AND secret AND a trick!? I'm sold! |
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#15 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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And don't you think that is sort of related to the old thing about testimonials from dis-interested (or even "skeptical") parties? It's as if the seller is posing as an outsider, having no stake in his own product.
Quote:
Quote:
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__________________
"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#16 |
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Illuminator
Join Date: Feb 2008
Location: Trevose, PA
Posts: 3,407
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http://forums.randi.org/showthread.p...ht=weird+trick
You forgot the all important "The secret that so and so don't want you to know." In this case, language professors. I think they have a union or something. |
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#17 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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__________________
"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#18 |
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Bitter Whiner
Join Date: Apr 2002
Posts: 11,313
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Hit my paypal and I'll let you in on a strange little-known secret method of stopping these ads from appearing -- a method that the advertisers don't want you to know.
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[This Space Available. PM for Rates.] |
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#19 |
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Philosopher
Join Date: Feb 2006
Posts: 5,384
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Everyone knows that all scientific discoveries were just happy accidents. It stands to reason that a few billion people on the planet, all consistently doing stupid things... well, one or two will hit on an unknown solution to an important problem. It's the new way to do science -- no real understanding involved, no expensive equipment or years of learning, just get out there and fiddle.
I am on Edison's path myself. I've already found a couple of thousand things that don't immediately make me wealthy. Like microwaving my money. But I'll keep trying. The weirder, the better! |
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#20 |
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Illuminator
Join Date: Feb 2008
Location: Trevose, PA
Posts: 3,407
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#21 |
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Sarcastic Conqueror of Notions
Join Date: Mar 2004
Location: A floating island above the clouds
Posts: 23,835
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Ok, a few years ago there were sites that promoted trivia and curiosities, while jamming popup ads when you clicked on the links. The links worked -- you just got ads with them. Fair enough.
They did things like, "ten errors in movies", "Do you know the female body?", and "top six things a woman should know about a man". Basically they were cool factoid and list aggregators. I'm sure they did data mining -- which links worked best? -- and then started top-loading their lists with the most popular type. A few years of evolution go by, and it's now all "This one wierd trick..." and "Did Hermione let something slip she shouldn't have?" Places like CNN,which allow paid pseudo-article links, are just inheriting the descendants of this. The one exception is "(some state) Mom discovers easy trick to ...", which seemed to originate in sidebar ads with some teeth whitening trick, which may have been legit, but now suggests local moms are like Indiana Jones, discovering reams of useful, ancient knowledge. |
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"Great innovations should not be forced [by way of] slender majorities." - Thomas Jefferson The government should nationalize it! Socialized, single-payer video game development and sales now! More, cheaper, better games, right? Right? |
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#22 |
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Muse
Join Date: Sep 2009
Posts: 688
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I can't be the only one to be disconcerted by seeing this topic immediately after reading one of the circumcision topics....
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#23 |
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Illuminator
Join Date: Feb 2008
Location: Trevose, PA
Posts: 3,407
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#24 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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__________________
"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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#25 |
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Illuminator
Join Date: Feb 2008
Location: Trevose, PA
Posts: 3,407
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#26 |
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Critical Thinker
Join Date: Oct 2010
Location: The Netherlands
Posts: 427
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I think you're right, but I also think it's more than that.
By claiming that it's a "secret" or "little known" fact/tip, people might get the idea that they have a chance to get some esoteric knowledge. It will make them one of the few people with that special bit of information. The fact that lots of other people get the same ad, doesn't make that big of difference here I think. It's about giving people the feeling they're special (or could be special if they just click the link), not about the actual number of people who know it. What I've also noticed is that it's often a tip to do something with much less effort than usually; "Get skinny in a week" "10 tips to play guitar like Jimi Hendrix in a month" "3 Things you should say to a woman to make her want you" You see, you just have to walk up to a woman, say the 3-line incantation and she's yours. To think I spent all that time going out to dinner with her, giving her compliments and buying her presents. I could've saved a lot of time and money on that girl! Why didn't anybody tell me this before?O yeah, and I'll also stop working out and practicing playing the guitar. I'm just gonna give my money to the nice Internet-people who want to teach me the secrets of the universe and don't hold back any information from me.
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Why is everybody so skeptical here? |
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#27 |
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Penultimate Amazing
Join Date: Jun 2006
Location: St. Louis
Posts: 26,748
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Good point.
Of course the best example of this has to be Rhonda Byrne's film and book called "The Secret". No need for hard work or action--just want something hard enough and your desire will resonate with the universe and fame, fortune, romance will be yours. (Or send out bad vibes and you'll be punished, because we all know victims all deserve what they get. They secretly asked for it.) I guess it'd never have sold if she called it, "Bald-faced Lie" or anything more honest than "The Secret". The Simpsons lampooned it as "The Answer" in one episode. ETA: Your point reminded me of something else: people like to feel special or unique no matter what. Quacks of different stripes (especially, for example, chiropractors) will frequently tell people they have something quirky or different about them: their legs are two different lengths (and easy thing to "show" by a subtle shift of the pelvis), for example. Or they have special allergies that only their quack method can detect. The most attractive psychic reading is to tell a mark that they too have some degree of psychic powers. |
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__________________
"That is a very graphic analogy which aids understanding wonderfully while being, strictly speaking, wrong in every possible way." —Ponder Stibbons |
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