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#1 |
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Philosopher
Join Date: Sep 2007
Location: Denver, Colorado
Posts: 6,603
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Power4Home Scam: A lesson in search engine optimization
How to build your own solar and wind powered energy plant for under $200, for $49.97!
Really? I was perusing Glenn Beck's theblaze.com (don't ask), and saw a "Breaking News" article, which was actually an ad for Power4Home (with no indication it was an advertisement). So, what the heck, I followed it. It was a flash presentation (slideshow) of over 30 minutes. If you have the time, it is quite the lesson in how many emotional strings an ad can try to pluck to sell you something (my favorite is the little girl running up to her daddy with blue lips and her teddy bear in her arms, telling daddy she is sooo cold....). Also many pokes at the evil government corporations ripping you off. I listened to the end, because that was where the price was (not anywhere else as far as I could tell). Also amusingly, I left the page on a browser tab when it was done, and in about 10 minutes, it started with "Still there?", and began a different sales spiel anew. But the reason I am actually posting, is I then did a few Google searches on the company. I saw many sites regarding the "Power4home Scam". But, they were all about someone wondering if it was a scam, looking into it, and deciding it was legit. And then posting a link to where you can buy it. ![]() Apparently the people selling this thing have done a superb job of search-engine seeding and optimization. It actually took some work to find the BBB and other scam reports. I think this is a good example of how even the cautious consumer (of products, or of information) can be fairly easily fooled unless they are more and more diligent in their research, and can find information sources, or at least information discussion forums, they can respect. |
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#2 |
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Critical Thinker
Join Date: Aug 2006
Posts: 425
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It resembles the web sites run by several major psychic detectives --- or the multi-million dollar marketing firms hired by those psychic detectives to make them look great.
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#3 |
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Graduate Poster
Join Date: Feb 2011
Posts: 1,693
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So far, I've found that they don't actually sell you parts.
They sell you an instruction guide on how to build a solar panel for under $200. Something you could just google for free. |
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__________________
Never attribute to malice that which is adequately explained by stupidity. http://en.wikipedia.org/wiki/Hanlon%27s_razor |
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#4 |
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Philosopher
Join Date: Sep 2007
Location: Denver, Colorado
Posts: 6,603
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Interesting. I've never gone looking for the referenced links to those, but I can't say I'm surprised.
Yeah, it seems to be some (rather generic) body of instructions, but of the complaints I could find, they made your point, as well as saying the ads were misleading as to what you got (for example, the ad shows how someone built their own power plant and changed an almost $190 utility bill to zero. But, the instructions apparently do not allow this scale of power plant for the "less than $200 in costs" claim). |
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#5 |
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Philosopher
Join Date: Jul 2010
Location: Kent, United Kingdom
Posts: 5,218
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Pffft. Like I will need this once my perpetual motion machine gets here, and the pyramid that sharpens my blades and charges batteries because it is pyramid shaped.
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__________________
@tomhodden No animals were harmed in the making of this post. |
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#6 |
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Graduate Poster
Join Date: Apr 2007
Location: N 49° 52' 3" E 8° 40' 21"
Posts: 1,853
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Nasty. They have bought some interesting domain names: power4homescam.info, power4homescam.net and power4homereview.org, for instance.
The Better Business Bureau has an alert for Power4home: "According to information in BBB files, Power4Home is not a BBB Accredited Business. The company has not responded to the BBB's requests to remove the BBB Logo from websites. In addition, mail sent to the mailing address has been returned. The BBB has been unable to locate a physical address for the company." |
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#7 |
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RBL CHeck Failed
Join Date: Jun 2007
Location: in the shadows
Posts: 2,458
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this isnt really "search engine optimization" it's affiliate spamming.
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__________________
"The world will soon wake up to the reality that everyone is broke and can collect nothing from the bankrupt, who are owed unlimited amounts by the insolvent, who are attempting to make late payments on a bank holiday in the wrong country, with an unacceptable currency, against defaulted collateral, of which nobody is sure who holds title." - Anonymous |
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#8 |
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Butterbeans and Breadcrumbs
Join Date: Jan 2007
Location: Emily's shop
Posts: 15,356
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#9 |
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Critical Thinker
Join Date: Jul 2008
Location: Greenville, NC
Posts: 461
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#10 |
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Thinker
Join Date: May 2005
Posts: 235
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Sounds like someone farming the net for ideas/plans they can sell as their own. Plenty of places you can find the info for yourself, often for free.
To see what actually can be done, see this clip from TED. http://www.ted.com/talks/william_kam..._the_wind.html |
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#11 |
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Graduate Poster
Join Date: Oct 2006
Location: state of denial
Posts: 1,363
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#12 |
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Graduate Poster
Join Date: Dec 2007
Posts: 1,241
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#13 |
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Philosopher
Join Date: Sep 2007
Location: Denver, Colorado
Posts: 6,603
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I believe it is still also a type of search engine optimization, in that creating these other articles, and then including backlinks to Power4Home, increases that website's ranking and visibility in search engine results.
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#14 |
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Critical Thinker
Join Date: Jun 2012
Posts: 344
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#15 |
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Expert Expertologist
Join Date: Aug 2006
Location: Florida
Posts: 6,679
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But ... anything other than coal or oil is part of the evil liberal AGW agenda to destroy society. Why would GB allow that to be advertised on his site?
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__________________
Pixelated Reality | Alareth Does Art! Light travels faster than sound, which is why some people appear bright, until you hear them speak |
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#16 |
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Philosopher
Join Date: Jul 2010
Location: Kent, United Kingdom
Posts: 5,218
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The sad thing is course that decent solar pannels can be a good return for a modest investment. As with so many other things in life, the hucksters prey on the unwary and tarnish good ideas.
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__________________
@tomhodden No animals were harmed in the making of this post. |
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#17 |
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Daydreamer
Join Date: Jul 2008
Location: Downunder
Posts: 4,275
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__________________
"That is just what you feel, that isn't reality." - hamelekim |
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#18 |
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Illuminator
Join Date: Oct 2009
Location: Melbourne, Australia
Posts: 3,652
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I saw an ad for a home electricity creating device today. I'm pretty sure it was on the USA Today website's political pages. Power companies hate it, it told me.
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#19 |
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Critical Thinker
Join Date: Jun 2012
Posts: 344
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#20 |
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"más divertido"
Join Date: Jul 2009
Posts: 11,554
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#21 |
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Graduate Poster
Join Date: Oct 2006
Location: state of denial
Posts: 1,363
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#22 |
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Critical Thinker
Join Date: Jun 2012
Posts: 269
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Take a shot every time the voice-over guy says the words "fat cats."
Have the paramedics on standby. |
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#23 |
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Scholar
Join Date: Nov 2006
Posts: 64
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This is the same type of scam as others, such as:
-3 Body Building Secrets -3 Questions to Seduce a Girl -1 Secret to getting a bigger penis they don't want you to know. I have no idea if those are the exact titles, but they follow the same format: -Long flash movie that takes 30 minutes to get to the point -Usually a personal story making it look like they put it together themselves and made it big. -The "point" never actually comes, by the way. If it says it'll tell you the secret to something, the end of the video will lead you to a book for a price. (Also, the book doesn't tell you anything either.) Searching for these products or specific names, (sometimes the name of "the guy" who put together the video) will yield results on Google in which the person or people on the site will tell you that they thought it was a scam as well, and "investigated" and came to the conclusion that it's NOT a scam, and that you should chip in some money and read the book. I have to wonder... is this all the same company or same person doing this? Seems like something bigger at work. |
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#24 |
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Master Poster
Join Date: Oct 2003
Location: In the dark, dark forest....
Posts: 2,263
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__________________
"Nature is floods and famines and earthquakes and viruses and little blue-footed booby babies getting their brains pecked out by their stronger siblings! ....Nature doesn't care about me, or about anybody in particular - nature can be terrifying! Why do they even put words like 'natural' on products like shampoo, like it's automatically a good thing? I mean, sulfuric acid is natural!" -Julia Sweeney |
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#25 |
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Intellectual Gladiator
Join Date: Jan 2006
Location: In the midst of a vast, beautiful & uncaring universe
Posts: 14,175
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I'm not sure if you all know this, but apparently the same outfit is now calling itself Power4Patriots
Just an FYI |
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#26 |
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Grammaton Cleric
Join Date: Oct 2009
Location: Swingin' on a star
Posts: 7,123
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Great timing, should appeal to all the nutjobs looking to get off the grid now Obama's going to declare himself Emperor.
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__________________
"The perfect haiku would have just two syllables: Airwolf" ~ Ernest Cline "Science knows it doesn't know everything, otherwise it would stop" ~ Dara O'Briain. |
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#27 |
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New Blood
Join Date: May 2012
Location: Station 5 - The Pearl
Posts: 13
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#28 |
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Muse
Join Date: Apr 2012
Location: On the outskirts of Nowhere; the middle was too crowded
Posts: 625
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If you believe the US government (and who would do that??), then there's this analysis of all those schemes.
http://www.nist.gov/pml/div684/power_121509.cfm If you don't believe the government, you could go to: http://michaelbluejay.com/electricity/powerfactor.html If you don't like that one, what the heck, it's only $29, right? |
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