Hypno Marketing

PJB · 29th March 2007, 08:03 AM

Does anyone know anything about this hypo marketing thing: hypnomarketing.biz? They had a report on Tonight Tonight here, one of our prime time current affairs shows.

brettDbass · 29th March 2007, 08:56 AM

Where is your 'here'?

AK-Dave · 29th March 2007, 09:49 AM

I don't know about hypnomarketing, but the Hypnotoad seems very effective.

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I AGREE

-David

tkingdoll · 29th March 2007, 10:42 AM

Some reasons it's a con:

1) Hypnosis does not work in the way they are claiming

Quote:

We have found ways to speed up the brainwashing process through a process. In one afternoon we induce subjects into a hypnotic state and then whilst in this condition we attempt to make them become 'brand advocates' for your brand. That is, when they come out of this state they may positively love your brand. This may forgo the need for expensive advertising

That is nonsense.

2) The website is the most amateur thing I've ever seen. It looks like it was built by someone in their bedroom and written by a ten year old. It even has clipart on it. What a joke. Consider this brilliant sentence:

Quote:

HypnoMarketing was established in 2006 by Steven Feelgood HypnoMarketing was born in response to:

3) Whoever wrote it and developed the concept knows nothing whatsoever about marketing. Ignoring the typos and how badly written this is, check out this nonsensical claim:

Quote:

For to long marketers and advertisers have been using blunt ineffective tools such as advertising, cheap promotions, and expensive packaging design. Whilst it's true that over many years and with massive expense involved in showing these images over and over that some shifts in consumer behavior will be noted -- we did not believe this to be an effective use of money.

If advertising didn't work, it wouldn't exist. If promotions and packaging weren't effective, they wouldn't exist. And I can prove they work, too.

4) Check out the 'satisfied customers' page:

Quote:

For a list of satisfied clients, and glowing endorsements please contact us directly .

Dead giveaway.

It's complete poppycock. I would say it's the brainchild of some failed stage hypnotist who thinks he's spotted a gap in the market. He's wrong. He obviously knows so little about marketing, he's failed to realise that marketing spend is justified by ROI - and he hasn't demonstrated that even slightly. Where is his effectiveness study? His test cases? In short, where is the proof? You simply cannot compete with real, proven marketing methods with this sort of baloney:

Quote:

HypnoMarketing is not cheap, however it is extremely cost effective. The costs of a session are approximately between $20,000 and $100,000. However, compared to advertising this is obviously extremely cost effective. At the end of every session expect there maybe at least 10 people who are newfound brand loyalists.

He thinks that delivering TEN 'brand loyalists' is worth $100,000!!!!!!! I can't actually believe he's so thick as to have written that. If I created an advertising campaign for a client, I would get them TENS OF THOUSANDS of new customers for the same money.

He's claiming that traditional promotions don't work, but he's touting his service through a show where they also offer FREE FOOD, FREE BEER, FREE WINE, FREE CLOTHES!

Oh gee, you think those TRADITIONAL marketing methods are the thing that improves the brand loyalty and not the hypnosis? Ya think? Morons.

Well, they might as well try, they'll get sued soon enough when they fail to deliver on their promise that:

Quote:

HypnoMarketing can be used to

* Increase your brand loyalty
* Ensure consumers like you more than your competitors
* Increase positive word of mouth
* Ensure more direct sales

If this was a UK company I'd be reporting them to the Marketing Society, among others, as we speak.

ohp · 29th March 2007, 10:50 AM

There was a brief section on PM on radio 4 about subliminal marketing. One of the guests made the rather good point that any marginal benefit obtained while trying to tinker with the minds of your potential customers are vastly outweighed by the bad publicity should your attempted tinkering with the minds of your potential customers be revealed to them.

Comsat Angel · 29th March 2007, 12:43 PM

These claims seem very vague and described in get-out terms. Looking at the language, I note the use of "attempt to", "may", "may", "maybe", "can be used to". All less than definitive descriptions of the process-process - not much use of "will do" or "does"

JonnyFive · 29th March 2007, 01:35 PM

If you put all your money into a big box and send it to me, you may experience massively potentially increased sales. You also might find that perhaps you are ten billion times more sexually potent than before, and that perhaps you may live to the ripe old age of ten thousand years without aging potentially.

In any case, I will be richer and you will possibly be happier!

Happier!

Potentially!

tkingdoll · 29th March 2007, 05:56 PM

PJB, thanks for starting this thread, I was so irked by the hypnomarketing website I decided to write a skepchick blog entry about it expanding on my comments in this thread.

http://skepchick.org/blog/?p=483

Cuddles · 30th March 2007, 04:47 AM

Originally Posted by tkingdoll

If advertising didn't work, it wouldn't exist. If promotions and packaging weren't effective, they wouldn't exist. And I can prove they work, too.

Debatable.

To paraphrase your statement "If dowsing didn't work it wouldn't exist". And yet dowsing does exist, therefore it must work.

There is certainly no doubt that some advertising is effective, but their claim that this is a rather blunt tool that may not be the most effective way of doing things is probably the only accurate, or indeed comprehensible, statement on the site. There are two major problems that I can see with advertising. The first is that not all advertising is the same. An advert telling you about a new product is obviously useful because if you don't know about it you can't buy it. On the other hand, simply telling people about the same product over and over again is a very different matter, and seems likely to have much less effect, if it has one at all. Just because advertisers act the same way for all products and just shout their names at you over and over again does not mean it is necessarily effective.

The second problem is the negative effects of advertising. I don't know of any studies about this, but I know it is true for myself and others. For example, I will never buy Domino's pizza because the adverts are so annoying and are on so much that I don't just ignore them any more, I will actual go out of my way to ensure I never give them any money. The same is true for lots of other things. I don't know a single person that can see a Marks + Spencers advert without either changing the channel or running out of the room screaming. It seems that advertisers consider all publicity good publicity, when the reality seems to be that if you play things too much, people will ignore it, and if you play them even more they will annoy people so much they actually have the opposite effect from the one intended.

Any research you have would be appreciated, since I think you are involved in that industry a bit. However, I have a strong feeling that while advertising works overall, it is not done in the most effective way and is very likely overrated in its effects.

Of course, this hypnocrap is still complete bollocks.

jon · 30th March 2007, 05:01 AM

Originally Posted by Cuddles

Debatable.

To paraphrase your statement "If dowsing didn't work it wouldn't exist". And yet dowsing does exist, therefore it must work.

There is certainly no doubt that some advertising is effective, but their claim that this is a rather blunt tool that may not be the most effective way of doing things is probably the only accurate, or indeed comprehensible, statement on the site. There are two major problems that I can see with advertising. The first is that not all advertising is the same. An advert telling you about a new product is obviously useful because if you don't know about it you can't buy it. On the other hand, simply telling people about the same product over and over again is a very different matter, and seems likely to have much less effect, if it has one at all. Just because advertisers act the same way for all products and just shout their names at you over and over again does not mean it is necessarily effective.

The second problem is the negative effects of advertising. I don't know of any studies about this, but I know it is true for myself and others. For example, I will never buy Domino's pizza because the adverts are so annoying and are on so much that I don't just ignore them any more, I will actual go out of my way to ensure I never give them any money. The same is true for lots of other things. I don't know a single person that can see a Marks + Spencers advert without either changing the channel or running out of the room screaming. It seems that advertisers consider all publicity good publicity, when the reality seems to be that if you play things too much, people will ignore it, and if you play them even more they will annoy people so much they actually have the opposite effect from the one intended.

Any research you have would be appreciated, since I think you are involved in that industry a bit. However, I have a strong feeling that while advertising works overall, it is not done in the most effective way and is very likely overrated in its effects.

Of course, this hypnocrap is still complete bollocks.

Sorry, to take this further off topic - I find TV much more fun to watch now I can take the adverts out. You can get hard drive PVRs for the price of a few pizzas, which seems like a worthwhile cost in order to never have to watch another m&s ad

Anecdotally, I seem to buy/want to buy less stuff since I've stopped watching TV ads (I think partly just cause I often don't know when new products I don't need are being launched

) I guess if PVRs take off the challenge will be to make TV ads that are effective even watched on very fast forwards...

Senex · 30th March 2007, 05:14 AM

Originally Posted by tkingdoll

Some reasons it's a con:

He's claiming that traditional promotions don't work, but he's touting his service through a show where they also offer FREE FOOD, FREE BEER, FREE WINE, FREE CLOTHES!

What a bunch of manipulating crap. (How does one take them up on the free beer offer?)

Scepchick magazine? So you are a real girl. The hypnotoad had me behaving foolishly last night.

JonnyFive · 30th March 2007, 06:22 AM

Originally Posted by tkingdoll

PJB, thanks for starting this thread, I was so irked by the hypnomarketing website I decided to write a skepchick blog entry about it expanding on my comments in this thread.

http://skepchick.org/blog/?p=483

That's a good entry, and I agree with you on this. This is potentially the most singularly retarded idea ever introduced in connection with marketing. At least you won't go out of business anytime soon.

tkingdoll · 30th March 2007, 12:08 PM

Cuddles, seriously, in business there is simply no way that something that does not deliver tangible, trackable, provable results will continue to exist. It's in no way like dowsing! Increased sales, brand loyalty and brand perception are all very closely linked with advertising. Nearly 100% of businesses advertise. Advertising effectiveness studies tell them how well a particular campaign does. Some work, some don't, but that's down to the idea and the creative execution. No-one is saying ALL advertising works.

I think maybe you're confusing the concept of advertising with individual campaigns? Advertising as a concept works, no doubt about it. But there is no formula for a guaranteed winning creative concept - some advertising campaigns are complete failures.

But please do not let your own taste in what's annoying or not influence your belief in whether or not that particular campaign works. One of the adverts I hated more than any in the history of advertising was that damn Howard from the Halifax singing. And yet that was one of the most successful ad campaigns of all time, responsible for over a million new customers a year.

You cannot use your personal dislike of an ad to prove it doesn't work.

It's certainly true that some forms of advertising are becoming less effective though. But the industry will just find ways to engage the public elsewhere. Like Hypnomarketing!

ETA: if you want to test the theory, start a business and don't advertise. Advertising includes word of mouth, flyers, yellow pages listings, etc. You will be bust in a month.

tkingdoll · 30th March 2007, 12:09 PM

Back on topic, I'm trying to find out if hypnomarketing is a hoax but am drawing a blank! I can't find anything on the site that leads me to believe it's an April Fool or whatever, and if it is a joke then I totally missed the humour.

Anyone want to help me with some digging?

Fnord · 30th March 2007, 12:19 PM

Originally Posted by tkingdoll

Cuddles, seriously, in business there is simply no way that something that does not deliver tangible, trackable, provable results will continue to exist. ...

Haven't you ever been to church? "Non-profit organizations" my left Nellie!

Put yer money in the basket and receive a few promises in return. That's some business model they have.

tkingdoll · 30th March 2007, 12:38 PM

Originally Posted by Fnord

Haven't you ever been to church? "Non-profit organizations" my left Nellie!

Put yer money in the basket and receive a few promises in return. That's some business model they have.

It's rather like the national lottery in that regard

But that's not what I mean. I'm talking about Marketing Departments and agencies buying marketing media, not consumers handing over their cash for something that doesn't work.

Few companies now can afford to invest in something that doesn't work, but if they do, they don't do it twice. Why? Cause the company can go bust, at the worst, and at best the decision-maker could get fired.

No-one fires you from your life if you buy something that's crap.

JonWhite · 30th March 2007, 01:29 PM

Originally Posted by tkingdoll

Few companies now can afford to invest in something that doesn't work, but if they do, they don't do it twice. Why? Cause the company can go bust, at the worst, and at best the decision-maker could get fired.

Seconded!!

The last TV Post Production company I worked for went bust courtesy of an NLP (mis)management consultant!

PJB · 31st March 2007, 01:55 PM

Originally Posted by tkingdoll

Back on topic, I'm trying to find out if hypnomarketing is a hoax but am drawing a blank! I can't find anything on the site that leads me to believe it's an April Fool or whatever, and if it is a joke then I totally missed the humour.

Anyone want to help me with some digging?

Hi tkingdoll. Thanks for your reply and your information. I saw a report on Hypno Marketing on Today tonight, a current affairs show here in Australia :au.todaytonight.yahoo.com// So if it's all a hoax they at least fooled them. Unfortunately I couldn't find any video or information on the Today Tonight web site. They had a marketing representative on saying Hypno Marketing, and asked the question if it was ethical.

tkingdoll · 31st March 2007, 02:22 PM

Originally Posted by PJB

Hi tkingdoll. Thanks for your reply and your information. I saw a report on Hypno Marketing on Today tonight, a current affairs show here in Australia :au.todaytonight.yahoo.com// So if it's all a hoax they at least fooled them. Unfortunately I couldn't find any video or information on the Today Tonight web site. They had a marketing representative on saying Hypno Marketing, and asked the question if it was ethical.

Cheers for that. I was expecting open this thread and see a message from you saying "April Fool!"

I'd be perfectly happy to put my hands up and say "if this is a hoax then I fell for it like a good 'un", but I'd still fail to see the joke.

I will keep digging, I have a few avenues to pursue with this including correspondence with some Australian professional bodies.

It's not unethical, cause it's not possible! If it was true and you really could hypnotise people into liking your brand, then it would not only be unethical, but under Australian law it would be illegal. Hence they need to be very careful. If they want to avoid prosecution, they're going to have to come out and admit it, but if they do that, they'll lose their USP

I have no idea why they don't just market themselves as event planners with a hypnotism show and cut out all the lies. That would actually be quite popular.

29th March 2007, 08:03 AM	#1
PJB New Blood Join Date: May 2004 Posts: 5	Hypno Marketing Does anyone know anything about this hypo marketing thing: hypnomarketing.biz? They had a report on Tonight Tonight here, one of our prime time current affairs shows.
PJB New Blood Join Date: May 2004 Posts: 5

29th March 2007, 08:56 AM	#2
brettDbass Kurious Join Date: Oct 2005 Location: The Birmingham School Of Business School (Leicester branch) Posts: 1,361	Where is your 'here'?
	__________________ Your request //God returned the value: Error 422 - unprocessable entity.

29th March 2007, 10:42 AM	#4
tkingdoll AKA TEEK Join Date: Jul 2005 Location: Up Myself Posts: 12,471	Some reasons it's a con: 1) Hypnosis does not work in the way they are claiming Quote: We have found ways to speed up the brainwashing process through a process. In one afternoon we induce subjects into a hypnotic state and then whilst in this condition we attempt to make them become 'brand advocates' for your brand. That is, when they come out of this state they may positively love your brand. This may forgo the need for expensive advertising That is nonsense. 2) The website is the most amateur thing I've ever seen. It looks like it was built by someone in their bedroom and written by a ten year old. It even has clipart on it. What a joke. Consider this brilliant sentence: Quote: HypnoMarketing was established in 2006 by Steven Feelgood HypnoMarketing was born in response to: 3) Whoever wrote it and developed the concept knows nothing whatsoever about marketing. Ignoring the typos and how badly written this is, check out this nonsensical claim: Quote: For to long marketers and advertisers have been using blunt ineffective tools such as advertising, cheap promotions, and expensive packaging design. Whilst it's true that over many years and with massive expense involved in showing these images over and over that some shifts in consumer behavior will be noted -- we did not believe this to be an effective use of money. If advertising didn't work, it wouldn't exist. If promotions and packaging weren't effective, they wouldn't exist. And I can prove they work, too. 4) Check out the 'satisfied customers' page: Quote: For a list of satisfied clients, and glowing endorsements please contact us directly . Dead giveaway. It's complete poppycock. I would say it's the brainchild of some failed stage hypnotist who thinks he's spotted a gap in the market. He's wrong. He obviously knows so little about marketing, he's failed to realise that marketing spend is justified by ROI - and he hasn't demonstrated that even slightly. Where is his effectiveness study? His test cases? In short, where is the proof? You simply cannot compete with real, proven marketing methods with this sort of baloney: Quote: HypnoMarketing is not cheap, however it is extremely cost effective. The costs of a session are approximately between $20,000 and $100,000. However, compared to advertising this is obviously extremely cost effective. At the end of every session expect there maybe at least 10 people who are newfound brand loyalists. He thinks that delivering TEN 'brand loyalists' is worth $100,000!!!!!!! I can't actually believe he's so thick as to have written that. If I created an advertising campaign for a client, I would get them TENS OF THOUSANDS of new customers for the same money. He's claiming that traditional promotions don't work, but he's touting his service through a show where they also offer FREE FOOD, FREE BEER, FREE WINE, FREE CLOTHES! Oh gee, you think those TRADITIONAL marketing methods are the thing that improves the brand loyalty and not the hypnosis? Ya think? Morons. Well, they might as well try, they'll get sued soon enough when they fail to deliver on their promise that: Quote: HypnoMarketing can be used to * Increase your brand loyalty * Ensure consumers like you more than your competitors * Increase positive word of mouth * Ensure more direct sales If this was a UK company I'd be reporting them to the Marketing Society, among others, as we speak.
	__________________ www.stormmovie.net Official website of Tim Minchin's Storm Movie Last edited by tkingdoll; 29th March 2007 at 10:53 AM.

29th March 2007, 12:43 PM	#6
Comsat Angel Muse Join Date: Oct 2006 Posts: 893	These claims seem very vague and described in get-out terms. Looking at the language, I note the use of "attempt to", "may", "may", "maybe", "can be used to". All less than definitive descriptions of the process-process - not much use of "will do" or "does"
Comsat Angel Muse Join Date: Oct 2006 Posts: 893

29th March 2007, 01:35 PM	#7
JonnyFive Insurance Underwriter of Doom Join Date: Nov 2006 Posts: 4,473	If you put all your money into a big box and send it to me, you may experience massively potentially increased sales. You also might find that perhaps you are ten billion times more sexually potent than before, and that perhaps you may live to the ripe old age of ten thousand years without aging potentially. In any case, I will be richer and you will possibly be happier! *Happier!* *Potentially!*
	__________________ "If you drink virus water ,i must say ‘don't drink it,it is trap’." -Emre_1974tr Ex-defendant in Simpson v. Randi, et al.

29th March 2007, 10:50 AM	#5
ohp The enlightening one Join Date: Sep 2004 Location: Rendlesham Forest, UK, Earth. Posts: 557	There was a brief section on PM on radio 4 about subliminal marketing. One of the guests made the rather good point that any marginal benefit obtained while trying to tinker with the minds of your potential customers are vastly outweighed by the bad publicity should your attempted tinkering with the minds of your potential customers be revealed to them.

29th March 2007, 05:56 PM	#8
tkingdoll AKA TEEK Join Date: Jul 2005 Location: Up Myself Posts: 12,471	PJB, thanks for starting this thread, I was so irked by the hypnomarketing website I decided to write a skepchick blog entry about it expanding on my comments in this thread. http://skepchick.org/blog/?p=483
	__________________ www.stormmovie.net Official website of Tim Minchin's Storm Movie

30th March 2007, 04:47 AM	#9
Cuddles Decoy Moderator Join Date: Jul 2006 Location: A magical land full of pink fluffy sheeps and bunnies Posts: 16,591	Originally Posted by tkingdoll If advertising didn't work, it wouldn't exist. If promotions and packaging weren't effective, they wouldn't exist. And I can prove they work, too. Debatable. To paraphrase your statement "If dowsing didn't work it wouldn't exist". And yet dowsing does exist, therefore it must work. There is certainly no doubt that some advertising is effective, but their claim that this is a rather blunt tool that may not be the most effective way of doing things is probably the only accurate, or indeed comprehensible, statement on the site. There are two major problems that I can see with advertising. The first is that not all advertising is the same. An advert telling you about a new product is obviously useful because if you don't know about it you can't buy it. On the other hand, simply telling people about the same product over and over again is a very different matter, and seems likely to have much less effect, if it has one at all. Just because advertisers act the same way for all products and just shout their names at you over and over again does not mean it is necessarily effective. The second problem is the negative effects of advertising. I don't know of any studies about this, but I know it is true for myself and others. For example, I will never buy Domino's pizza because the adverts are so annoying and are on so much that I don't just ignore them any more, I will actual go out of my way to ensure I never give them any money. The same is true for lots of other things. I don't know a single person that can see a Marks + Spencers advert without either changing the channel or running out of the room screaming. It seems that advertisers consider all publicity good publicity, when the reality seems to be that if you play things too much, people will ignore it, and if you play them even more they will annoy people so much they actually have the opposite effect from the one intended. Any research you have would be appreciated, since I think you are involved in that industry a bit. However, I have a strong feeling that while advertising works overall, it is not done in the most effective way and is very likely overrated in its effects. Of course, this hypnocrap is still complete bollocks.
	__________________ I am not a little teapot.

30th March 2007, 05:01 AM	#10
jon Muse Join Date: Mar 2006 Posts: 923	Originally Posted by Cuddles Debatable. To paraphrase your statement "If dowsing didn't work it wouldn't exist". And yet dowsing does exist, therefore it must work. There is certainly no doubt that some advertising is effective, but their claim that this is a rather blunt tool that may not be the most effective way of doing things is probably the only accurate, or indeed comprehensible, statement on the site. There are two major problems that I can see with advertising. The first is that not all advertising is the same. An advert telling you about a new product is obviously useful because if you don't know about it you can't buy it. On the other hand, simply telling people about the same product over and over again is a very different matter, and seems likely to have much less effect, if it has one at all. Just because advertisers act the same way for all products and just shout their names at you over and over again does not mean it is necessarily effective. The second problem is the negative effects of advertising. I don't know of any studies about this, but I know it is true for myself and others. For example, I will never buy Domino's pizza because the adverts are so annoying and are on so much that I don't just ignore them any more, I will actual go out of my way to ensure I never give them any money. The same is true for lots of other things. I don't know a single person that can see a Marks + Spencers advert without either changing the channel or running out of the room screaming. It seems that advertisers consider all publicity good publicity, when the reality seems to be that if you play things too much, people will ignore it, and if you play them even more they will annoy people so much they actually have the opposite effect from the one intended. Any research you have would be appreciated, since I think you are involved in that industry a bit. However, I have a strong feeling that while advertising works overall, it is not done in the most effective way and is very likely overrated in its effects. Of course, this hypnocrap is still complete bollocks. Sorry, to take this further off topic - I find TV much more fun to watch now I can take the adverts out. You can get hard drive PVRs for the price of a few pizzas, which seems like a worthwhile cost in order to never have to watch another m&s ad Anecdotally, I seem to buy/want to buy less stuff since I've stopped watching TV ads (I think partly just cause I often don't know when new products I don't need are being launched ) I guess if PVRs take off the challenge will be to make TV ads that are effective even watched on very fast forwards...
jon Muse Join Date: Mar 2006 Posts: 923	__________________ Holford Watch: the truth about Patrick Holford, media nutritionist.

30th March 2007, 05:14 AM	#11
Senex Illuminator Join Date: Mar 2007 Location: An autobody repair shop in Connecticut Posts: 3,549	Originally Posted by tkingdoll Some reasons it's a con: He's claiming that traditional promotions don't work, but he's touting his service through a show where they also offer FREE FOOD, FREE BEER, FREE WINE, FREE CLOTHES! What a bunch of manipulating crap. (How does one take them up on the free beer offer?) Scepchick magazine? So you are a real girl. The hypnotoad had me behaving foolishly last night.

30th March 2007, 06:22 AM	#12
JonnyFive Insurance Underwriter of Doom Join Date: Nov 2006 Posts: 4,473	Originally Posted by tkingdoll PJB, thanks for starting this thread, I was so irked by the hypnomarketing website I decided to write a skepchick blog entry about it expanding on my comments in this thread. http://skepchick.org/blog/?p=483 That's a good entry, and I agree with you on this. This is potentially the most singularly retarded idea ever introduced in connection with marketing. At least you won't go out of business anytime soon.
	__________________ "If you drink virus water ,i must say ‘don't drink it,it is trap’." -Emre_1974tr Ex-defendant in Simpson v. Randi, et al.

30th March 2007, 12:08 PM	#13
tkingdoll AKA TEEK Join Date: Jul 2005 Location: Up Myself Posts: 12,471	Cuddles, seriously, in business there is simply no way that something that does not deliver tangible, trackable, provable results will continue to exist. It's in no way like dowsing! Increased sales, brand loyalty and brand perception are all very closely linked with advertising. Nearly 100% of businesses advertise. Advertising effectiveness studies tell them how well a particular campaign does. Some work, some don't, but that's down to the idea and the creative execution. No-one is saying ALL advertising works. I think maybe you're confusing the concept of advertising with individual campaigns? Advertising as a concept works, no doubt about it. But there is no formula for a guaranteed winning creative concept - some advertising campaigns are complete failures. But please do not let your own taste in what's annoying or not influence your belief in whether or not that particular campaign works. One of the adverts I hated more than any in the history of advertising was that damn Howard from the Halifax singing. And yet that was one of the most successful ad campaigns of all time, responsible for over a million new customers a year. You cannot use your personal dislike of an ad to prove it doesn't work. It's certainly true that some forms of advertising are becoming less effective though. But the industry will just find ways to engage the public elsewhere. Like Hypnomarketing! ETA: if you want to test the theory, start a business and don't advertise. Advertising includes word of mouth, flyers, yellow pages listings, etc. You will be bust in a month.
	__________________ www.stormmovie.net Official website of Tim Minchin's Storm Movie Last edited by tkingdoll; 30th March 2007 at 12:17 PM.

30th March 2007, 12:09 PM	#14
tkingdoll AKA TEEK Join Date: Jul 2005 Location: Up Myself Posts: 12,471	Back on topic, I'm trying to find out if hypnomarketing is a hoax but am drawing a blank! I can't find anything on the site that leads me to believe it's an April Fool or whatever, and if it is a joke then I totally missed the humour. Anyone want to help me with some digging?
	__________________ www.stormmovie.net Official website of Tim Minchin's Storm Movie

30th March 2007, 12:19 PM	#15
Fnord Metasyntactic Variable Join Date: Oct 2006 Posts: 6,633	Originally Posted by tkingdoll Cuddles, seriously, in business there is simply no way that something that does not deliver tangible, trackable, provable results will continue to exist. ... Haven't you ever been to church? "Non-profit organizations" my left Nellie! Put yer money in the basket and receive a few promises in return. That's some business model they have.
	__________________ Belief is the subjective acceptance of a (valid or invalid) concept, opinion, or theory; Faith is the unreasoned belief in improvable things; *and Knowledge* is the reasoned belief in provable things. Belief itself proves nothing.**

30th March 2007, 12:38 PM	#16
tkingdoll AKA TEEK Join Date: Jul 2005 Location: Up Myself Posts: 12,471	Originally Posted by Fnord Haven't you ever been to church? "Non-profit organizations" my left Nellie! Put yer money in the basket and receive a few promises in return. That's some business model they have. It's rather like the national lottery in that regard But that's not what I mean. I'm talking about Marketing Departments and agencies buying marketing media, not consumers handing over their cash for something that doesn't work. Few companies now can afford to invest in something that doesn't work, but if they do, they don't do it twice. Why? Cause the company can go bust, at the worst, and at best the decision-maker could get fired. No-one fires you from your life if you buy something that's crap.
	__________________ www.stormmovie.net Official website of Tim Minchin's Storm Movie Last edited by tkingdoll; 30th March 2007 at 12:41 PM.

30th March 2007, 01:29 PM	#17
JonWhite Muse Join Date: Dec 2006 Location: London Posts: 644	Originally Posted by tkingdoll Few companies now can afford to invest in something that doesn't work, but if they do, they don't do it twice. Why? Cause the company can go bust, at the worst, and at best the decision-maker could get fired. Seconded!! The last TV Post Production company I worked for went bust courtesy of an NLP (mis)management consultant!
	__________________ "In cases where prior knowledge is available, the alternative to 'an open mind' is not 'a closed mind'. It is 'an informed mind'. In such contexts, any appeal to 'keep an open mind' is an appeal to prefer ignorance over knowledge" Ian Rowland

31st March 2007, 01:55 PM	#18
PJB New Blood Join Date: May 2004 Posts: 5	Originally Posted by tkingdoll Back on topic, I'm trying to find out if hypnomarketing is a hoax but am drawing a blank! I can't find anything on the site that leads me to believe it's an April Fool or whatever, and if it is a joke then I totally missed the humour. Anyone want to help me with some digging? Hi tkingdoll. Thanks for your reply and your information. I saw a report on Hypno Marketing on Today tonight, a current affairs show here in Australia :au.todaytonight.yahoo.com// So if it's all a hoax they at least fooled them. Unfortunately I couldn't find any video or information on the Today Tonight web site. They had a marketing representative on saying Hypno Marketing, and asked the question if it was ethical.
PJB New Blood Join Date: May 2004 Posts: 5

31st March 2007, 02:22 PM	#19
tkingdoll AKA TEEK Join Date: Jul 2005 Location: Up Myself Posts: 12,471	Originally Posted by PJB Hi tkingdoll. Thanks for your reply and your information. I saw a report on Hypno Marketing on Today tonight, a current affairs show here in Australia :au.todaytonight.yahoo.com// So if it's all a hoax they at least fooled them. Unfortunately I couldn't find any video or information on the Today Tonight web site. They had a marketing representative on saying Hypno Marketing, and asked the question if it was ethical. Cheers for that. I was expecting open this thread and see a message from you saying "April Fool!" I'd be perfectly happy to put my hands up and say "if this is a hoax then I fell for it like a good 'un", but I'd still fail to see the joke. I will keep digging, I have a few avenues to pursue with this including correspondence with some Australian professional bodies. It's not unethical, cause it's not possible! If it was true and you really could hypnotise people into liking your brand, then it would not only be unethical, but under Australian law it would be illegal. Hence they need to be very careful. If they want to avoid prosecution, they're going to have to come out and admit it, but if they do that, they'll lose their USP I have no idea why they don't just market themselves as event planners with a hypnotism show and cut out all the lies. That would actually be quite popular.
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